Getting the most out of your Publisher

Getting started with Reports

Unlimited Reports are included with your monthly subscription at no extra cost. One click gives you easy-to-understand analytics in a customizable PowerPoint presentation.

Ready to get started with Reports? Open Agorapulse in another tab and follow along!


1- Exporting a Report

Click on any social profile’s Reports tab.




From here you can scroll down to see all your metrics for this profile or export a report. Let’s export a report first.

Choose the period of time you want to analyze. Standard options include the last 7 days, the last 30 days, or the last full calendar month. You can also select custom date ranges.




Click “Export PPT” to begin.




Agorapulse will then email you a link to a PowerPoint deck with all your metrics that you can easily customize or transfer to Keynote and Google Sheets.

NOTE: See our guide on ‘Getting Started with Agorapulse’ to make sure your email address is accurate.

You can also change all specific metrics, titles, or images.




The date range of data you can view and export will depend on your subscription.
Small – unlimited reports covering the previous 2 months
Medium – unlimited reports covering the previous 6 months
Large – unlimited reports covering the previous 2 years
Enterprise – unlimited reports covering the previous 2 years

Click on your image in the upper right hand corner of the screen to verify which subscription plan you’re on.




2- Viewing Reports Within Agorapulse

Each profile’s metrics are divided into four categories.

Audience Metrics help you discover your reach and growth potential. They also provide a little more insight into who makes up your audience.




Engagement Metrics allow you to see how well your content is performing and identify areas that need improvement.




Awareness Metrics provide some insight into how often your brand is discussed and who’s talking about you.




Management Metrics provide a report on your efforts as individuals and as a team.




Scroll down to view all of your metrics one section at a time, or click one of the subtitles to jump directly to the section you want to see.





 3- Additional Metrics for Facebook

You’ll find a few metrics in Agorapulse reports that are only available for Facebook due to restrictions put in place by the other social networks. Let’s take a brief look at those.

Deeper post level analytics

Click the “Engagement” subtitle or simply scroll down until you see a heatmap of each of your Facebook posts’ performance.

Click “View More Posts” to get more detailed analytics for each post.




A pop up window will appear. Click “Reach” to get even more details on each post. You’ll see Total Reach broken down into Organic, Fan, Viral and Paid reach metrics.




NOTE: Click any category to bring the best or worst performing posts to the top. Hover over any percentage to reveal a raw number.

Click “Engagement” for a more comprehensive breakdown on how well each of your posts have encouraged interactions. Click any category to bring the best or worst performing posts to the top. Hover over any percentage to reveal a raw number.




Engaged users define the number of people who clicked anywhere on the post.
Storytellers have created a story about your post by liking, commenting or sharing.

Storytellers are a portion of engaged users. Comments, likes and shares are derived from storytellers.

CTR (clickthrough rate) reveals the percentage and raw number of people who clicked on your link, photo or video.

Click “Feedback” to see how many people have reported your post to Facebook because they didn’t like what they saw.






Agorapulse analyzes the performance of your last 50 posts to show you which days of the week you’re most likely to reach and engage.




You’ll also see which times of day you’re most likely to reach and engage based on your last 50 posts.




Further down, you’ll see which type of post is most likely to reach and engage with your audience.




Agorapulse can also show you which topics reach more people and engage the best with your audience if you tag your published content (more on tags below).





Getting Started with Tags

Tagging your Facebook published posts is a great way to get a quick, bird’s eye view on how well your content strategy is performing and identify what needs to be changed.

From the Publishing tab, click Published to see a list of your published posts. Then click on any post to open the view panel and assign a tag.




You can assign multiple tags to each post.




You’ll then see a breakdown of each of your content strategy’s topics by reach and engagement in the Engagement section.




Further down you’ll get a bird’s eye view of the topics being discussed on your page, if you’ve tagged them.
Page item tags provide a breakdown of the topics you’ve discussed during this reporting period.
Fans item tags provide a breakdown of the topics your audience has discussed during this reporting period.




You’ll need to tag your audience’s content in order to see the Fans item tags metric. To do this, simply click on any audience post, comment or message within your Inbox to open the view panel and assign a tag.




The more audience content you tag in your inbox, the more you’ll see which topics are being discussed and which subjects dominate the conversation. You can assign multiple tags to any piece of audience content.


ROI calculator

The Return on Investment calculator is a metric unique to Facebook. It’s designed to help you determine and assess the monetary value of your efforts.

To activate it, click on the settings gear icon next to your Facebook page’s name.




A pop up window will appear. Select reports to turn the ROI calculator on and assign a value to each of these key performance indicators (KPI). You can enter “0” to leave one or two KPI blank while measuring the others.




Once activated, the ROI calculator can be found at the very bottom of your Facebook reports tab under the Management metrics. You can change the values of each KPI again by clicking settings.




Congratulations! Your reports are really going to help your social media gameplan!

The video below shows you around your new reporting tools in a minute and a half.

The next guide will walk you through setting up monitoring searches to listen for key words, phrases, hashtags and locations on social channels.