A quick start guide to social Reports
Unlimited Reports are included with your monthly subscription at no extra cost. One click gives you easy-to-understand analytics online or a via a customizable and downloadable PowerPoint presentation.
Ready to get started with Reports? Open Agorapulse in another tab and follow along!
1- Exporting a Report
Click on any social profile’s Reports tab.
From here you can scroll down to see all your metrics for this profile or export a report. Let’s export a report first.
Choose the period of time you want to analyze.
Click “Export PowerPoint” to begin.
Agorapulse will then email you a link to a PowerPoint deck with all your metrics that you can easily customize or transfer to Keynote and Google Sheets.
Example Report – Social Media Measurement Report from Agorapulse
Since your Reports com in PowerPoint, you can edit all metrics, titles, or images. The date range of data you can view and export will depend on your subscription.
Small – unlimited reports covering the previous 2 months
Medium – unlimited reports covering the previous 6 months
Large – unlimited reports covering the previous 2 years
Enterprise – unlimited reports covering the previous 2 years
2- Viewing Reports on the web
Scroll down to see all your metrics.
Audience Metrics help you discover your reach and growth potential. They also provide a little more insight into who makes up your audience.
Engagement Metrics allow you to see how well your content is performing and identify areas that need improvement.
Awareness Metrics provide some insight into how often your brand is discussed and who’s talking about you.
Community Management Metrics provide a report on your efforts as individuals and as a team.
Select ‘Content’ to view you each of your posts’ performance. Click any header to bring the highest or lowest performing content to the top.
Agorapulse analyzes the performance of your last 50 posts to show you which days of the week you’re most likely to reach and engage.
You’ll also see which times of day you’re most likely to reach and engage based on your last 50 posts.
Further down, you’ll see which type of post is most likely to reach and engage with your audience.
Agorapulse can also show you which topics reach more people and engage the best with your audience if you tag your published content (more on tags below).
Getting Started with Tags
Tagging your posts and tweets is a great way to get a quick, bird’s eye view on how well your content strategy is performing and identify what needs to be changed.
Just add any number of tags to any draft you’re publishing, scheduling or adding to your queue.
You’ll then see a breakdown of each of your content strategy’s topics by reach and engagement.
Further down you’ll get a bird’s eye view of the topics being discussed by your profile, and by your followers if you’ve tagged them.
You’ll need to tag your audience’s content in order to see the Fans item tags metric. To do this, simply tag any audience post, comment or message as you’re managing your Inbox.
The more audience content you tag in your inbox, the more you’ll see which topics are being discussed and which subjects dominate the conversation. You can assign multiple tags to any piece of audience content.
3 – Additional metrics for Facebook
Competitive analysis is a feature specific to Facebook. 1 free competitor is included with your subscription. Each additional competitor will cost $5 (USD or Euro).
Click ‘Competitors’ within a Facebook profile’s report to view your competitive analysis table. We’ve included these generic competitors to show you how the Competitors feature will work. You can add your specific competitors (or successful Facebook pages) here.
Facebook competitive analysis data is updated once every 24 hours.
You can compare your Twitter profiles’ performances to specific competitors with the free Twitter Report Card.
Twitter Report Card – http://analytics.agorapulse.com/?kme=Ad%20campaign%20hit&km_Campaign%20Source=agorapulse-website-en&km_Campaign%20Medium=website&km_Campaign%20Name=free-tools-page&km_URL=analytics.agorapulse.com%2F
Return on investment is another feature specific to Facebook. Click ‘Profile settings’ then ‘Other’ to activate it and assign dollar (or euro) values to each key performance indicator.
Scroll to the bottom of your Facebook profile’s reports to see the ROI metric. Click ‘settings’ to adjust KPI values.
Congratulations! Your reports are really going to help your social media gameplan!
The video below shows you around your new reporting tools in a minute and a half.