A quick start guide to social Listening

A quick start guide to social Listening

Agorapulse allows you to capture key conversations on Twitter, Instagram and Facebook.

Are you ready to find these conversations (and the people behind them) that are important to your business? Open Agorapulse in another tab and follow along!

 

Listening to Twitter conversations

You can collect all public Twitter conversations containing words, phrases, or Twitter handles you specify.

Click on any Twitter profile’s settings to manage searches. You’ll see we’ve already create a couple of searches for you – one to collect all mentions of your organization’s name and another to collect all mentions of your organization’s website (with or without the ‘@’ sign).

 

Click ‘create a new search’ to start collecting more conversations.

 

What words or phrases are important to your organization?

Separate words by commas and phrases with quotations along with AND / OR identifiers.

 

 

If you’re conducting a search to see who’s mentioning a product or service unique to you, put a check in the Ambassador user box. Agorapulse will then mark every person who mentions these words as an Ambassador in your Fans & Followers tab.

 

Create as many searches as you like and filter them by language and/or location to see who’s talking about the subjects that are important to your business.

And then watch the search results begin to populate in your Listening tab.

 

Listening on Instagram

You can capture all Instagram posts from any location or posts containing a specific hashtag. Click on any Instagram profile’s settings, and ‘Create a new search’.

 

From here, you can search Instagram for specific hashtags. First, give your Instagram search a name. Then, select Hashtag as the type of search to conduct. Finally, enter a hashtag.

 

You’ll then collect all Instagram posts containing those hashtags.

 

You can also collect all Instagram posts from any Facebook or Instagram location. First, give your Instagram search a name. Then, select Location as the type of search to conduct. Finally, begin entering the location and choose the correct one from the options provided.

 

You’ll then collect all Instagram posts from that location.

 

If you’re conducting a search to see who’s mentioning a product or service unique to you, put a check in the Ambassador user box. Agorapulse will then mark every person who mentions these words as an Ambassador in your Fans & Followers tab.

 

Listening on Facebook

Want to say what people are saying about your brand on Facebook? Simply click on a Facebook page’s Listening tab. From here, you’ll see all public posts mentioning your brand.

NOTE: User data and content on Facebook tends to be less public and more private than the other networks. This is why Facebook doesn’t currently allow for more detailed custom searches.

 

 

Managing your Listening results

Sometimes, Listening searches work too well and collect too many conversations. The first check against collecting a bunch of white noise is the ‘ignore’ capability in the search itself.

You can ignore words, phrases, Twitter handles, Facebook names…etc.

 

Automatic moderation rules allow Agorapulse to manage your content so you and your team can save time.

Moderation rules are based on words separated by commas. You can use them to eliminate spam, assign, bookmark or tag content automatically. You can also have specific items reviewed automatically so you never have to deal with them. Here’s one common example.

 

Your Listening tabs contain all the same functionality you will find within your Inboxes so you and your team can catch every conversation and collaborate efficiently.

Use the filters and drop down menus along the top to get to the right content fast.

 

View the results of one of your Listening searches at a time via the advanced filters.

 

Once you’ve reviewed your conversations, you can check them off your slate one-by-one.

 

You can also check off conversations in bulk.

 

Want to clean your entire slate at once? Click “Review All.”

 

Click “Expand” on any author’s profile to learn more about them. You can see their public profile data, add custom notes and view your previous conversations with them (public or private).

 

And build relationships with them.

 

You can assign any conversation to any member of your team with a custom note.

 

Congratulations! You’re now a social listening Jedi!  This video will walk you through your listening capabilities in 2 minutes.

 

 
7ed6ca072d2586c6f37f39631366da59444444444444444444444444444444