Podcast: Photos with Links or Formatted Link Posts on Facebook?

April 4, 2018 • By

Scott Ayres

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Full Episode Details:

Is Facebook Diminishing the Reach of Photo Posts with Links in the Caption?

If you’ve paid attention to changes to Facebook’s news feed algorithm over the years you know that photos have always tended to get more Reach compared to links.

You’ll also recall a change a few years back where Facebook announced that photos with links in the update/caption would have a diminished Reach and be considered “Clickbait.”

But this update happened on August 25, 2014.

Is this still true today?

That’s what will discuss in this podcast.

Our Hypothesis:

facebook photos hypothesis

In This Episode:

  • History of Facebook diminishing Reach of photos
  • Why Mike Gingerich wanted us to test this
  • How we setup the test
  • What our data about photos with links compared to regular links said
  • Our conclusion based on the data

Quotes From the Episode:

“Link posts have seen a massive decline in Reach on Facebook.” – Mike Gingerich

“Another age old controversy!” – Richard Beeson

Resources:

social-media-lab-raw-data

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS

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