Did you know you could run ads inside Instagram Stories? Well you can.
We wanted to test Instagram Stories ads against traditional feed ads on Instagram.
Feed ads simply show up as you scroll Instagram, whereas Stories require you to go to them to view.
Here’s our hypothesis:
“Instagram Stories are like my bread and butter!” – Jason How
“Stories give a different kind of immersive experience on Instagram” – Scott Ayres
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.