If you read social marketing news with any regularity, you’ve surely come across Facebook’s partner categories. They arrived early last year to considerable acclaim and Facebook has made a point of investing even more in the ads tool since then. It seems that everywhere you turn, from expert panels to industry white papers, authorities on Facebook advertising are talking about what partner categories can do for you.
And you may already know about all that. You may be way ahead of us. But if you’re not, if you’re new to social marketing, if you’re not quite sure what partner categories are, or if you need to catch up on all the relevant updates, this post is for you.