Posted on June 19, 2014 by
Facebook Ads

When Facebook introduced partner categories last year, social marketers were very excited. At last, we could target our Facebook ads with real-world purchasing behavior.
Now it’s time to start talking about how to realize a strong return from these much-celebrated partner categories. The kind of return you write blog posts about!
So, in the spirit of giving, we’re going to pass a few strategies your way. You can use them as they are, or you can take inspiration from them and come up with something else altogether.

Posted on June 10, 2014 by
Facebook Ads

If you read social marketing news with any regularity, you’ve surely come across Facebook’s partner categories. They arrived early last year to considerable acclaim and Facebook has made a point of investing even more in the ads tool since then. It seems that everywhere you turn, from expert panels to industry white papers, authorities on Facebook advertising are talking about what partner categories can do for you.
And you may already know about all that. You may be way ahead of us. But if you’re not, if you’re new to social marketing, if you’re not quite sure what partner categories are, or if you need to catch up on all the relevant updates, this post is for you.

Posted on May 7, 2014 by
Facebook Ads

The Facebook Ads Manager has come a long way. Though still considered the basic ads platform, it’s updated all the time. Custom audiences and conversion tracking pixels, once exclusive to Power Editor, have since migrated over to the self-serve tool. And they’re not alone.

Facebook often debuts new features on Power Editor before they make them available to all of their users. By then, they’re tried and true; you know they’ll work for your business. So, why should you bother with Power Editor at all? Read this article to find out!