Posted on September 16, 2014 by
Facebook statistics

Facebook marketing is an investment.
If you’re not putting yourself in front of your fans or prospects very well, it doesn’t matter how clever your posts are or how well-designed your page is. You simply won’t get spectacular results, or a return.
It’s hard to sell if you’re not seen.
So, what do you do?
How do you make sure that you’re getting your message across, that your page and your posts and your ads enjoy as much exposure as they possibly can?
You have to understand Facebook reach – and understand it well.
Thankfully, we can help. We’ve blogged on reach before – from basic principles to industry developments – and today we’re going to share a few of those posts with you.
Let’s start by defining what reach actually is.

Posted on August 6, 2014 by

Year after year, social marketing has strong growth. And year after year, social marketers still worry about ROI.

How do you measure it? How do you interpret it? How do you demonstrate its value to key stakeholders? Does it even exist?
The industry is young, and social marketing is a bit unconventional, so it can be hard to understand. But the ROI is there. It’s just a matter of recording it correctly and realizing it fully.
Thankfully, here at AgoraPulse, we like to make your job a bit easier.