The Facebook Ads Manager has come a long way. Though still considered the basic ads platform, it’s updated all the time. Custom audiences and conversion tracking pixels, once exclusive to Power Editor, have since migrated over to the self-serve tool. And they’re not alone.
Facebook often debuts new features on Power Editor before they make them available to all of their users. By then, they’re tried and true; you know they’ll work for your business. So, why should you bother with Power Editor at all? Read this article to find out!