Posted on October 8, 2014 by
Facebook Ads

I don’t have to remind you that Facebook is good to advertisers.
And, that it’s not just the platform itself, or the wealth of data it offers, it’s also the tools Facebook builds and releases – month after month, year after year – that make it an integral part of any social advertiser’s repertoire.
In this post, I’d like to turn your attention to one tool that’s a key to getting social media ROI and is simply not taken advantage of as much as it should be.
That tool is Facebook Lookalike Audiences.