Posted on September 8, 2015 by

Facebook groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business. However, it’s also very easy to waste a tone of time in groups that aren’t meeting the needs of what you REALLY need.
This post will give you reasons to create a Facebook group and show you that when it comes to Facebook groups, it is not a one size fits all approach.

Posted on September 16, 2014 by
Facebook statistics

Facebook marketing is an investment.
If you’re not putting yourself in front of your fans or prospects very well, it doesn’t matter how clever your posts are or how well-designed your page is. You simply won’t get spectacular results, or a return.
It’s hard to sell if you’re not seen.
So, what do you do?
How do you make sure that you’re getting your message across, that your page and your posts and your ads enjoy as much exposure as they possibly can?
You have to understand Facebook reach – and understand it well.
Thankfully, we can help. We’ve blogged on reach before – from basic principles to industry developments – and today we’re going to share a few of those posts with you.
Let’s start by defining what reach actually is.

Posted on May 12, 2014 by
Facebook statistics

In this article, we will cover all the Reach metrics found in your Post-level Insights’ exported data:
Lifetime Post Total Reach
Lifetime Post Organic Reach
Lifetime Post Paid Reach
Lifetime Post Reach by People who Like your Page
Lifetime Paid Reach of a Post by People who Like your Page

Posted on January 21, 2013 by
Facebook insights

Are you paying too much attention to your Facebook tabs and not enough to your News Feed content? Since the default landing tab option was removed in March 2012, tabs do not receive the views that they once did (though, those views are more “intentional” than they used to be). Tabs still have value, but it is important that Facebook Page managers understand the weight of their Facebook tabs compared to their overall traffic and visibility. At the end of the day, 99.8% of visibility (depending on many different factors, including use of ads) will not be generated by beautifully crafted tabs but by the content published to News Feeds. It’s therefore a good idea to assess your budget accordingly…