Posted on January 21, 2013 by
Facebook insights

Are you paying too much attention to your Facebook tabs and not enough to your News Feed content? Since the default landing tab option was removed in March 2012, tabs do not receive the views that they once did (though, those views are more “intentional” than they used to be). Tabs still have value, but it is important that Facebook Page managers understand the weight of their Facebook tabs compared to their overall traffic and visibility. At the end of the day, 99.8% of visibility (depending on many different factors, including use of ads) will not be generated by beautifully crafted tabs but by the content published to News Feeds. It’s therefore a good idea to assess your budget accordingly…