When Facebook introduced partner categories last year, social marketers were very excited. At last, we could target our Facebook ads with real-world purchasing behavior.
Now it’s time to start talking about how to realize a strong return from these much-celebrated partner categories. The kind of return you write blog posts about!
So, in the spirit of giving, we’re going to pass a few strategies your way. You can use them as they are, or you can take inspiration from them and come up with something else altogether.