Posted on October 8, 2014 by
Facebook Ads

I don’t have to remind you that Facebook is good to advertisers.
And, that it’s not just the platform itself, or the wealth of data it offers, it’s also the tools Facebook builds and releases – month after month, year after year – that make it an integral part of any social advertiser’s repertoire.
In this post, I’d like to turn your attention to one tool that’s a key to getting social media ROI and is simply not taken advantage of as much as it should be.
That tool is Facebook Lookalike Audiences.

Posted on May 7, 2014 by
Facebook Ads

The Facebook Ads Manager has come a long way. Though still considered the basic ads platform, it’s updated all the time. Custom audiences and conversion tracking pixels, once exclusive to Power Editor, have since migrated over to the self-serve tool. And they’re not alone.

Facebook often debuts new features on Power Editor before they make them available to all of their users. By then, they’re tried and true; you know they’ll work for your business. So, why should you bother with Power Editor at all? Read this article to find out!