Facebook marketing is an investment.
If you’re not putting yourself in front of your fans or prospects very well, it doesn’t matter how clever your posts are or how well-designed your page is. You simply won’t get spectacular results, or a return.
It’s hard to sell if you’re not seen.
So, what do you do?
How do you make sure that you’re getting your message across, that your page and your posts and your ads enjoy as much exposure as they possibly can?
You have to understand Facebook reach – and understand it well.
Thankfully, we can help. We’ve blogged on reach before – from basic principles to industry developments – and today we’re going to share a few of those posts with you.
Let’s start by defining what reach actually is.