Posted on October 8, 2014 by
Facebook Ads

I don’t have to remind you that Facebook is good to advertisers.
And, that it’s not just the platform itself, or the wealth of data it offers, it’s also the tools Facebook builds and releases – month after month, year after year – that make it an integral part of any social advertiser’s repertoire.
In this post, I’d like to turn your attention to one tool that’s a key to getting social media ROI and is simply not taken advantage of as much as it should be.
That tool is Facebook Lookalike Audiences.

Posted on September 24, 2014 by
Facebook Ads

Dayparting has been standard marketing practice since radio. And now, thanks to Facebook’s new advertising tool, it works on the world’s largest social network as well! Just last month, Facebook gave advertisers the ability to schedule their posts by time and date.
Learn how to practice advertising to different marketing segments at different times of the day to increase relevancy and limit ad spend.

Posted on July 3, 2014 by
Facebook Ads

It’s no secret that Facebook has been generous to social marketers. It offers an impressive suite of advertising tools that just seems to get better every year, and 2014 is no exception.
There’s just one problem. It doesn’t offer all those tools equally. At least not yet.
Take partner categories. At the moment, they’re only available to American advertisers.
But we’ve found a trick to access partner categories, even if you’re not based in the US. Read this to learn more!

Posted on June 19, 2014 by
Facebook Ads

When Facebook introduced partner categories last year, social marketers were very excited. At last, we could target our Facebook ads with real-world purchasing behavior.
Now it’s time to start talking about how to realize a strong return from these much-celebrated partner categories. The kind of return you write blog posts about!
So, in the spirit of giving, we’re going to pass a few strategies your way. You can use them as they are, or you can take inspiration from them and come up with something else altogether.

Posted on June 10, 2014 by
Facebook Ads

If you read social marketing news with any regularity, you’ve surely come across Facebook’s partner categories. They arrived early last year to considerable acclaim and Facebook has made a point of investing even more in the ads tool since then. It seems that everywhere you turn, from expert panels to industry white papers, authorities on Facebook advertising are talking about what partner categories can do for you.
And you may already know about all that. You may be way ahead of us. But if you’re not, if you’re new to social marketing, if you’re not quite sure what partner categories are, or if you need to catch up on all the relevant updates, this post is for you.

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