Year after year, social marketing has strong growth. And year after year, social marketers still worry about ROI.
How do you measure it? How do you interpret it? How do you demonstrate its value to key stakeholders? Does it even exist?
The industry is young, and social marketing is a bit unconventional, so it can be hard to understand. But the ROI is there. It’s just a matter of recording it correctly and realizing it fully.
Thankfully, here at AgoraPulse, we like to make your job a bit easier.