The financial services industry has been pretty slow to get moving with their presence on social media mostly because of all the different regulations they face on how they can communicate with the public. The SEC (Securities Exchange Commission) has recently loosened their tight grip and lifted some of those restrictions so we can start seeing more of a face from our financial friends on social media platforms.
With billions of people flocking to their favorite social media sites, one can easily get bewildered in this huge arena. Although there are obstacles and challenges to be faced, there are also tremendous opportunities and advantages to using social networking. Obstacles can be turned into opportunities if they are dealt with correctly.
Here are some tips when facing challenges that financial services firms have addressing, creating and sharing content with their online audience.