Posted on October 27, 2014 by

Like most things in life, Facebook only rewards effort so much. To do something meaningful – to really accomplish something – you have to do more than just put in your time.
Sadly, too many social marketers lose sight of this. They publish and tweet once a day, but their posts and tweets aren’t relevant or engaging. They’re read – if that – and passed over.
No likes, no re-tweets. No return on their social marketing investment.
You can do better. And it’s not hard.
They still perform well, too. And, though your posting strategy has to be specific to your business objectives – meeting them is why you’re on Facebook, after all – we’d be lying if we said there aren’t a few shortcuts.
So, let’s get you some hard results.

Posted on October 20, 2014 by

There’s more to Facebook marketing than sponsored stories and right-hand column ads. The platform’s more complex than that. It offers more opportunities.
And one of those opportunities – a particularly good one, even – are contests.

At AgoraPulse, we’ve written on Facebook contests as well. Quite a bit, actually.
But we know your time matters to you and you’re probably always running low. That’s why we’re going to compile our 5 best posts on the subject, so you can build contests that really do something for your bottom line. We’ll take you through the entire process, from conception to optimization.
Let’s get started.

Posted on October 8, 2014 by
Facebook Ads

I don’t have to remind you that Facebook is good to advertisers.
And, that it’s not just the platform itself, or the wealth of data it offers, it’s also the tools Facebook builds and releases – month after month, year after year – that make it an integral part of any social advertiser’s repertoire.
In this post, I’d like to turn your attention to one tool that’s a key to getting social media ROI and is simply not taken advantage of as much as it should be.
That tool is Facebook Lookalike Audiences.

Posted on August 6, 2014 by

Year after year, social marketing has strong growth. And year after year, social marketers still worry about ROI.

How do you measure it? How do you interpret it? How do you demonstrate its value to key stakeholders? Does it even exist?
The industry is young, and social marketing is a bit unconventional, so it can be hard to understand. But the ROI is there. It’s just a matter of recording it correctly and realizing it fully.
Thankfully, here at AgoraPulse, we like to make your job a bit easier.