Posted on September 24, 2014 by
Facebook Ads

Dayparting has been standard marketing practice since radio. And now, thanks to Facebook’s new advertising tool, it works on the world’s largest social network as well! Just last month, Facebook gave advertisers the ability to schedule their posts by time and date.
Learn how to practice advertising to different marketing segments at different times of the day to increase relevancy and limit ad spend.

Posted on July 3, 2014 by
Facebook Ads

It’s no secret that Facebook has been generous to social marketers. It offers an impressive suite of advertising tools that just seems to get better every year, and 2014 is no exception.
There’s just one problem. It doesn’t offer all those tools equally. At least not yet.
Take partner categories. At the moment, they’re only available to American advertisers.
But we’ve found a trick to access partner categories, even if you’re not based in the US. Read this to learn more!