Posted on November 13, 2014 by
Social Media Marketing World 2014

Earlier this year, the AgoraPulse team was at Social Media Marketing World.
It’s a highly regarded industry conference. You may have heard of it. You may have even been there yourself.
And this year, like the last, was full of powerful social marketing insights for organizations of all kinds. Organizations like yours.
Whether you were at the conference or weren’t able to make it, it’s not a bad time to review a few of the key sessions. They’re still relevant and they’ll still make a positive impact on your bottom line. And that’s never a bad thing.
So, let’s go over what we learned.

Posted on October 8, 2014 by
Facebook Ads

I don’t have to remind you that Facebook is good to advertisers.
And, that it’s not just the platform itself, or the wealth of data it offers, it’s also the tools Facebook builds and releases – month after month, year after year – that make it an integral part of any social advertiser’s repertoire.
In this post, I’d like to turn your attention to one tool that’s a key to getting social media ROI and is simply not taken advantage of as much as it should be.
That tool is Facebook Lookalike Audiences.