This article was written by Nicholas Grizzell for Agorapulse.
The news is true: Facebook banned the practice of “like gating” .
I know it’s disheartening. I am sorry.
You probably created a contest on Facebook to get more “I like” in your fanpage. If you work for someone else, getting more likes helps you support your hard work.
Well, not everything is lost. On the contrary, your Facebook page can still get “I like” (and free) and we will demonstrate.
Just make sure you follow these 5 steps to get Me Like on Facebook.
It is easy. It’s simple. And works.
The first step is to promote your fanpage. Take every opportunity you get to remind people who read you content that can give “Like” your Facebook page. You will be surprised how many people listen to your recommendation.
Ask for likes in a strategic way. Be consistent in your posts and when your content engages more engagement , you’ll have a better chance of turning readers into fans.
Then think about how to integrate your Facebook Marketing strategy with your online and offline marketing strategy. You probably send e-mail, SEO and SEM, print campaigns (for an event, for example).
Take a moment to figure out how to include your Facebook Marketing strategy. It can be as simple as putting the Facebook logo on the program of your event. Let the public know that you have a Facebook page. Invite them to give “I like”.
Of course, you should not forget that your prospective fans should first find your fanpage. There are multiple ways to gain exposure, but one that is absolutely necessary is to fill out the Information section of the page .
You should include information about:
The goal here – in terms of visibility – is to have the content indexed by the search engines. Once visitors find your page, with all the information you have included, they are more likely to give “Like” to your page.
[Tweet “Fill out the” Information “section in your fanpage to be indexed by search engines.
Email marketing is still the medium with the highest ROI in digital marketing, but it does not have to be the only means of conversions. Particularly when multi-channel integration works very well.
To start, use an email that you send regularly. For example, a week newsletter. Just add ‘social buttons’ to the end of the message – Facebook, Twitter, Instagram, etc. You can use pre-designed icons or create your own, so that they are aligned with the aesthetics of your corporate image.
Try to include a brief paragraph of the benefits of becoming fans of your Facebook page. For example, it may be that Facebook is the first place where you announce your new product or the seasonal discounts; if you are planning to make a contest on Facebook , or simply that Facebook is a more direct means to give attention to your customers.
You can also tailor this message for the type of content you are posting on your Facebook page. So your campaigns will see better results if you let them know in advance what to expect during the week.
While surfing the Internet, you have surely seen a “Like Box” of Facebook among some of the websites you visit.
You will see a little promotional box titled “Find us on Facebook”, showing how many I like you have on your page and how many friends have liked that page.
Like boxes are very common. And there is a why. They bring referral traffic, increase ROI and, of course, allow you to get more I like on Facebook.
And, the best thing is that it is not difficult to configure them .
There is more than one way to promote your Facebook page on your website. You can also promote individual publications from your fanpage.
Let’s say you write about Community Management in your blog. If you’ve recently written a post on Facebook about moderating negative comments, maybe you’d like to include them in an article on your blog. After all, it is a relevant publication. A publication in which the readers of your blog would be interested.
You will get all the benefits of installing a “Like Box”, in addition to having more visibility in that particular publication.
The era of “like-gating” is over, but there are many alternatives for your Facebook community to keep growing. All the ways we show you are free, without having to invest in ads or some other type of paid promotion.
Tell us about your Facebook page. What strategy do you use to get “Like” on Facebook?