Facebook marketing weekly review (August 15th 2014)

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Facebook is a great platform to promote local business; this week’s Pulse will be of real interest to small and local business owners. We have articles that discuss how to attract local fans, how to drive engagement based on your audience, and how you can use Facebook to build an email database. Small business owners will also be interested to learn about Facebook’s plans to add a Buy Now button to the platform. Plus Jon Loomer shares his thoughts on the demise of Like Gating.

New Facebook Video Metrics: all you need to know

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Great news for all businesses! Are you among the marketers who intend to increase their spending on Youtube and Facebook in the next half of 2014?
In May, Facebook raised their game and showed clear intentions of vying with Youtube for video ad revenue.
In other words, they want you to upload videos onto Facebook instead of sharing videos from Youtube. To encourage that, they’ve recently announced a slew of new video metrics, aimed at providing more information to Facebook marketers like you and I to better manage our video content.

Facebook marketing weekly review (August 8th 2014)


There is a major change in Facebook policy that will come into effect in November – find out how it will influence the way you attract new fans. Do you have a team managing your Facebook and Twitter profiles? Find out more about the tool that will your life easier! Struggling to measure ROI? We have found the ultimate guide. Ever wonder how a big brand campaign is put together? Get an inside look in this week’s Pulse.

Like gating will be banned on November 5, what does this mean for you?


Like gating has been one of the biggest motivations for page owners to install tabs on their Facebook pages for the last four years. There is no doubt about this. Like gating was simply the way to require participants into any type of contest or promotion run via an application to become a fan of the page before they could enter.

That was made possible by Facebook API that allows app developer to “read” Facebook’s information about the participant and see if that person was a fan of the concerned page or not. This ability is going to be removed from the API, making it technically impossible for developers to create a fan-gate mechanism. But more importantly, apart from the technical restrictions, Facebook will now forbids this requirement, effective as of November 5. Let’s have a closer look.