This week we concentrate on Facebook Offers – now available on Android and still costing too much. We get the inside scoop on Facebook Insights and take a look at the effects of the bug in Viral Reach statistics. We also have some great practical advice for all Facebook Marketers.
Reach efficiency, which is a channel’s efficiency in reaching new users, affects spend, impressions generated and more. While some businesses may be focused on how they can increase their base, the follower number isn’t the only to pay attention to.
This is a week of best and worst. We see the best Facebook marketing blogs ever written. We also look at the B2B sector and find out how small business owners can measure ROI on a Facebook campaign. It’s all here; enjoy it and if you have any comments don’t forget to share!
This week as Facebook continues to concentrate on making money, we try to save you some; with tips on promoting offers, advice on what makes the perfect Post and pitfalls to avoid when you are marketing your business on Facebook. We also look at the value of having a Facebook Page, and how to communicate that value to potential clients.
Likes are nice, dollars are better. Likes are nice, dollars are better. That is the mantra for our team when evaluating Facebook campaigns.
It’s easy to get caught up in the glamour of accumulating Facebook likes, but they are a terrible indicator of social media marketing success. An unengaged audience of thousands is worthless compared to a smaller army of loyal advocates.
This week’s hot topic is the change that Facebook has made to promoted posts. Facebook marketers no longer have the option to promote to ‘fans only’. Is promoting to ‘friends of fans’ spam and how will it affect your Edgerank?
Wildfire announced that they would be retiring their basic, standard and premium promotions at the end of June. We find out how to optimize your Facebook page for Graph Search, we discover more about the value of a Facebook fan, and the importance of following up your Facebook ads with a strategy that drives organic exposure.
One of the great things about AgoraPulse is that you can create apps that help you build an email list. Run a sweepstakes with an email form, for example, and AgoraPulse will collect and store the email addresses for you.
You can use these email addresses as an excellent way to help build your Fan base. You do this through the use of Custom and Lookalike Audiences.
Let’s step through exactly how you can do this today…
Big brand news, GM Motors back on facebook – do they see the potential of facebook to reach their customers? We came across some great refresher posts that cover the obvious things you should but may have forgotten to include when using facebook and facebook making it easier to promote your posts via android and native apps.
Facebook is providing tools to target your ideal customer through advertising at a breakneck speed. Marketers are able to target on Facebook like nowhere else because of the combination of these tools and the insane amount of user data available to them.
Earlier this week I attended Social Media Marketing World, and it absolutely lived up to the hype. I could have missed all of the sessions and still pulled away significant value based on the people I spoke with alone.