The big news this week is the change to the NewsFeed algorithm and Facebook’s announcement that organic reach will likely decline in 2014. Facebook marketers should bear this in mind as they work on their content strategies. Amy Porterfield shares some interesting tips on the type of status updates likely to drive fan engagement in the run up to Christmas and Jon Loomer introduces us to the wonders of FBX or Facebook Exchange.
This week Jon Loomer shares his favourite Facebook marketing and advertising tools with us – they should go a long way towards making 2014 more productive. Speaking of 2014, we also take a look at what the trends in Facebook advertising are likely to be. Many of us are working on our marketing plans for next year, so we examine timeline contests to see how they can work for your Page.
Are you running contests and promotion on your Facebook Page? If so, you’ve probably noticed that Facebook has recently made a major change to its promotion guidelines. You can now run a promotion directly on your page. If running a contest or sweepstakes on your timeline may sound like a good idea, there are several factors to consider before going that path. We will go over the dos and don’ts, the rules and things to look for and will give you tips to make a successful campaign.
Do you like personality tests? Facebook fans love them! Find out how to run a successful personality test on your Facebook Page. Be inspired by the story of how one man built an empire thanks to a successful Facebook marketing strategy, stay up to date with the latest changes that affect Facebook advertisers and find out how your Page performed compared to others in your industry, thanks to our October Facebook Page Performance Infographic.
Do you feel lost when looking at your Facebook page statistics? In this article, I will:
Help you identify the 6 key metrics you need to follow to really understand how your Facebook page is doing,
Show you where to find them,
Explain what they mean for your Facebook performance and why you should care.
Facebook Case Studies
Facebook Contests and promotions
Facebook marketing tips
Facebook page management tips