5 Facebook Post Ideas to Go Viral


Virality is a kind of holy grail in social marketing. It doesn’t take long to write a Facebook post or tweet. It doesn’t cost much either. Simply put, the investment is low. And when it catches on – like wildfire – not only exciting the fans you have, but attracting the ones you don’t, your return is easily in the triple digits. If not more.
The payoff – for what you’re putting in – can be extraordinary. But it’s also hard to do. More than a few social agencies have lamented how often they’re asked to “write a viral post.” It can be done.
It’s much easier when you’re a significantly wealthy and established agency, of course. But it’s not guaranteed. It’s not something you can just order, like your lunch.
However, that said, there are ways to make it more likely. Considerably more likely, even. Tactics that have worked before, work currently, and will probably always work to a degree.
And it’s those tactics we’ll talk about today. 5 Facebook post ideas that can turn viral.

Is it time to quit Facebook Marketing? Find out in this week’s Social Media Marketing Weekly Review (November 21st 2014)


There were two big announcements since our last Pulse. The first was that Facebook is planning to significantly curtail promotional content in newsfeeds from January. Will this be the end of Facebook marketing for more brands? Find out what the experts think.
The second big announcement is that the FREE Agorapulse eBook How to run a successful Facebook Contest is now available to download. We are really excited to share all our expertise on this subject with you, we hope you find it useful.

Twitter account management: the 9 common mistakes you need to avoid


Emeric and I compiled this list of 9 mistakes we often see businesses make on Twitter. Some of them have been repeated like a broken record, but we still see businesses make these mistakes over and over again. I find it hardly surprising when businesses claim that “Twitter doesn’t work.”
Whether you work in a social media team in a medium-sized business or an agency, you should probably write these 9 red flags into your rulebook for Twitter. To help you do that, we’ve broken these top mistakes into 3 categories:

5 Ways to Get More Organic Reach for Your Facebook Posts


You’re probably heard that Facebook reach is down. And it’s true, to a degree.
The latest salvo of updates Facebook made to its ranking algorithms certainly had an effect on more than a few industries. And there are a few more reasons, too.
But, even if reach was improving, you’d still have work to do. More organic reach is a good thing. You always want more.
Because the more organic reach you have, the more you’re read, the more you’re known, and the more you’re bought from. And that’s why we’re all on Facebook, ultimately. It’s the reason we do anything in business. To sell. To make a profit.
That said, let’s think about how to get more organic reach for your Facebook posts. You don’t get to the bottom line without going through a few rows, after all.
Here’s what you can do, this week, to get more visibility for more posts.