This week in our best Facebook Pages series we are analysing Normandie Tourisme, a 59,000+ fan page representing the Regional Tourist Board (CRT) of Normandy, whose goal is to promote Haute-Normandie and Basse Normandie as tourist destinations in France.
They consistently achieve hundreds of shares on their posts. Let’s find out how!
Twitter has it’s own version of custom audiences, called Tailored Audiences, and has been adding features to it over the past year. Due to its effectiveness as a targeting option in ad campaigns, we’ve to prepared this guide to help more small business owners and social media consultants take advantage of it.
We’ll take you through three important pieces of information you need to know, and we’ll be sharing more advanced guides in the near future.
Like most things in life, Facebook only rewards effort so much. To do something meaningful – to really accomplish something – you have to do more than just put in your time.
Sadly, too many social marketers lose sight of this. They publish and tweet once a day, but their posts and tweets aren’t relevant or engaging. They’re read – if that – and passed over.
No likes, no re-tweets. No return on their social marketing investment.
You can do better. And it’s not hard.
They still perform well, too. And, though your posting strategy has to be specific to your business objectives – meeting them is why you’re on Facebook, after all – we’d be lying if we said there aren’t a few shortcuts.
So, let’s get you some hard results.
Halloween is not until next week so there will be no tricks or treats until then – only kidding! Tricks this week include Facebook’s new feature that allows Page managers to seamlessly switch from commenting as a Page to commenting as their profile. Six ways to build your list on social media and an overview of Twitter’s new objective based ads feature. Treats include the Top 5 Agorapulse Facebook contest articles and an insight into the future of internal communication.
One very helpful Facebook feature for community managers is the ability to switch between your own profile of your page profile when posting and commenting on Facebook. This feature has just been made (much) easier!