One of the Facebook metrics that I find my clients pay least attention to is Negative Feedback.
There is something addictive about the more attractive metrics such as Page and Post Reach, Likes, Comments, and Shares that I find disturbing.
To help you understand where I am coming from, let me bring you through what Negative Feedback means and why you should care.
Summer is here! We love summer, it is a great time for promotion. Whether in the travel industry or an animal-rights non for profit organization, this review has something for you! Check out these campaigns and gather great ideas to make the best of your contests on Facebook.
Speedy Gonzalez couldn’t answer a customer’s question faster than a good community manager. There’s no secret trick to quick social customer service. You just need the right tools.
Based on our years of experience, we’ve put together some Facebook business page tips on the must have features to look for while you’re out shopping.
This week’s Pulse features some pretty significant influencers. Find out what Kim Garst has to say about using Twitter to grow your business and the strategy Jay Bear recommends for relationship marketing. We have also found a very simple guide to getting your content seen on Facebook, which ties in nicely with the piece on how Nestle is dealing with changes in organic reach. This week also features an interesting experiment on advertising objectives. We hope you enjoy it.
Most of your web traffic doesn’t convert. Products aren’t bought, forms aren’t submitted, and customer service reps aren’t called. Enter retargeting. We’ll tell you about it. More importantly, we’ll go over Facebook ads retargeting – the kind of retargeting that you, the social marketer, should really care about.