From Chaos to Streamlined Engagement: How Fermob Increased Engagement by 52%

Fermob is a premium French design brand with a growing international footprint. As the brand expanded, social became more complex: multiple markets to support, seasonal spikes in customer questions, and a long tail of reseller-created pages that didn’t always reflect the brand as intended.

When Social Media Manager Maxime joined, the goal was to simplify and professionalize: regain control of Fermob’s social ecosystem, centralize engagement, and build a more intentional content engine and strategy. Agorapulse became the system Fermob used to bring those pieces together: one place to manage conversations, publishing, and performance across key channels.

 

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Results that stood out:

• 52% increase in engagement on Facebook
• 76% increase in TikTok views
• 142% increase in inbox items reviewed

The challenge: international growth created fragmentation

Fermob’s global presence wasn’t just driven by internal teams. In several markets, resellers created pages and accounts using the Fermob name. Sometimes this made sense (for tightly controlled local setups). In other cases, it created duplication and brand inconsistency and even more so when resellers sold multiple brands but still ran “Fermob” named accounts.

For a premium brand, this is more than a housekeeping issue: it affects perceived quality, trust, and the consistency of the customer experience.

At the same time, engagement management was strained especially in high season. Before Maxime arrived, an agency supported moderation and publishing, but many customer questions still required internal answers (delivery, product guidance, service issues). Tracking and handoffs were handled manually.

“When I arrived, there was no moderation tool at all.” Maxine, Social media manager

The shift: simplify the ecosystem, then centralize engagement

Maxime’s first step was to rationalize Fermob’s social footprint. The aim wasn’t to be everywhere – it was to be consistent where Fermob could manage the brand properly.

That simplification made the day-to-day manageable, but it didn’t solve the engagement load by itself. So Fermob adopted Agorapulse primarily to centralize moderation and replies, reduce platform switching, and create a cleaner workflow across accounts and networks.

“I knew Agorapulse had authority when it came to moderation. The other features were a bonus.”

This shift mattered most during high season, when inbound engagement climbs and responsiveness becomes harder to maintain with a lean team.

From chaos to consistency: publishing with more control

Once engagement was centralized, Fermob could also plan publishing more deliberately across priority channels (Instagram, Pinterest, Facebook, LinkedIn and more recently TikTok).

Agorapulse helped Fermob move from scattered, platform-by-platform posting to a more consistent rhythm:

• A single place to prepare and schedule posts, so each market presence could maintain quality without multiplying workload.
• Visibility across planned content (the calendar view) made it easier to keep output steady during busy periods.

Building an intentional content engine: moving from photo-first to video at scale

With engagement operations stabilized and a lot of time saved, Fermob also focused on modernizing its content approach. Historically, the brand leaned heavily on photography-led assets, but not enough video to match what algorithms prioritize today.

“Video is essential and with ten videos a year, we were far from feeding the algorithms.”

Maxime drove a structural change: instead of treating video as a secondary deliverable, Fermob brought in video capability specifically for major productions and made video capture a consistent part of larger shoots, supported by more agile creation in-house.

“We’ve moved from being reliant on photos to producing high-quality videos, which is critical for engagement on platforms like Instagram and TikTok.”

Result: From ~10 videos per year → ~50 videos → 100+ videos (2025)

 

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Measuring performance without slowing the team down

Fermob’s social reporting focuses on the metrics that matter for brand visibility and engagement—impressions, reach, and community activity while still keeping an eye on what content formats perform best. Agorapulse reporting made it easier to gather those signals without constantly switching across native tools.

With Agorapulse’s Social Media ROI tool, Maxime is easily able to track traffic coming from social media without turning every post into a conversion play.

The results: stronger performance across platforms and markets

With a simplified account ecosystem, centralized engagement workflows, and a scaled video cadence, Fermob saw measurable gains (2024 vs 2025) across channels:

Facebook delivered stronger video consumption and engagement:

• +33% video views
• +52% engagement

International Instagram accounts also showed strong momentum:

• Germany: +11% followers, +74% mentions, +55% views
• Australia: +43% views, +28% engagement

Operationally, the team increased its ability to process engagement at higher volume:

• Instagram: +100% inbox items reviewed
• Facebook (Europe): +142% inbox items reviewed

And the video-forward approach translated into growth on video-led platforms:

• TikTok: +76% views and +47% engagement
• YouTube: +57% increase in videos published

Why this story works

Fermob didn’t win by chasing every platform or posting blindly. The gains came from aligning operations and content with how modern social actually works:

• simplify what the brand manages internationally
• centralize engagement so responsiveness stays high during peak season
• plan publishing in one place to maintain consistency
• scale video output with an intentional production model

The result: a workflow that’s easier to run and performance lifts you can see across markets, channels, and formats.

Don’t hesitate to invest in a tool like Agorapulse. The time you save in moderation alone is worth it, not to mention the improved consistency and growth in content production. It’s a game-changer.”

Frequently Asked Questions

How did Fermob increase TikTok video views 76% YoY?

By shifting from a photo-first approach to a more consistent video production schedule – output of major shoots and adding agile in-house creation, supported by streamlined workflows, reporting, and performance visibility in Agorapulse.

Why did Fermob adopt Agorapulse?

To centralise moderation and replies, reduce platform switching, and create a cleaner workflow across multiple accounts and networks especially during peak season.

How did Fermob handle rising message volume during high season?

Fermob used Agorapulse to centralise engagement and speed up moderation, increasing inbox items reviewed (e.g., +142% on Facebook Europe and +100% on Instagram).

How did Fermob improve brand consistency across international markets?

Maxime rationalised Fermob’s social footprint by reducing duplication from reseller-created pages, then brought priority accounts into a single Agorapulse workflow, using centralised publishing and engagement alongside roles, rights, and permissions to keep markets aligned and on-brand.

How does Fermob measure social performance without slowing the team down?

Using Agorapulse reporting to track reach, impressions, and community activity, and the Social Media ROI tool to understand traffic from social media.