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Understand the business impact of social media
We surveyed 273 of your peers to uncover the challenges companies and agencies face in measuring sales, leads, and visitor behaviors from social — in other words, "business impact".
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Learn how to calculate social media ROI
Companies need to have the reassurance that their social media efforts are paying off. According to MDG Advertising, however, only 28% of organizations feel they can attribute value to business outcomes driven by social media.
You don’t know how your social media strategy translates into dollar value? We’ve got your back! Let’s take a look at the different ways to prove your social media ROI quickly and easily.