How The Right Tool Helped This Agency Double Its Social Media Team

When Adtrak’s social media team found themselves juggling hundreds of browser windows to manage client accounts, they knew it had to make a change. After discovering Agorapulse, they didn’t just gain a solution to their technical headaches. It also became the catalyst for dramatic team growth, expanding from three to seven team members and successfully managing over 100 social profiles for their 400+ SME clients.

As head of Internet Marketing at Adtrak, Ashley Elton leads a powerhouse team of approximately 100 digital marketing professionals. Their UK-based agency serves over 400 SME clients across Britain and the United States, delivering such comprehensive digital solutions as social media management to SEO, content marketing, and PPC advertising. With 15 years as part of Adtrak’s leadership team, Ashley has witnessed—and shaped—the evolution of digital marketing from its infancy to today.

The Multi-Browser Windows Nightmare

Imagine a tab for every browser: Chrome for Client A, Safari for Client B, Firefox for Client C, and so on. Before uscing Agorapulse, Adtrak’s team was overwhelmed by browser windows, with each new client adding another layer to their technical puzzle.

“You couldn’t monitor or manage each client without having technically like a second browser open,” Ashley said.

This browser juggling act was inefficient and actively holding back the agency’s growth potential.

The team faced multiple challenges:

• Countless hours lost to browser switching
• Team member frustration and reduced productivity
• Limited ability to scale their social media services
• Complicated cross-platform reporting processes

The Quest for Better Tools

After testing popular solutions like Hootsuite and Buffer, Ashley knew there had to be a better way.

“I went through various Google results to try and identify which tools were available,” he said.

The search led to Agorapulse, which stood out for one crucial reason: true multi-account management across multiple profiles—a game-changer for agency operations.

From Browser Chaos to Social Media Control

Switching to Agorapulse was transformative for Adtrak:

• Team expansion: Growing from 3 to 7 social media professionals
• Portfolio growth: Successfully managing 100+ social profiles
• Efficiency revolution: Eliminating browser-switching time waste
• Streamlined reporting: Consolidated cross-channel analytics
• Enhanced team management: Flexible staff coverage and permissions

“The seamlessness of Agorapulse … the time savings of just those small second switches between different environments adds up very quickly,” said Ashley. This efficiency gain directly contributed to their ability to scale their team and services.

Additional Wins From Using Agorapulse

What began as a simple solution to browser overload transformed into a reinvention of how Adtrak approaches social media management. Ashley discovered that Agorapulse’s impact reached far beyond the team’s initial hopes.

Perhaps most impressive was how the platform evolved alongside social media itself.

“Agorapulse’s development is in sync with the platform’s opportunities,” Ashley said. As social networks rolled out new features like carousels, video content, and first-comment scheduling, Agorapulse kept pace. It eliminated the need for workarounds or additional tools that might have complicated their workflow.

The platform’s team structure becamea game-changer for managing day-to-day operations. When team members need time off or call in sick, Agorapulse’s unified dashboard makes it remarkably simple to reassign tasks and maintain continuous client service.

“The fact that Agorapulse is almost like this one stop shop … you can just transfer reassign,” Ashley said highlighting how this flexibility has become crucial to their agency’s operations.

But what truly set Agorapulse apart was their collaborative approach to improvement. Ashley found himself not just using the tool but helping shape its future. “I’ve appreciated that I’ve been invited to sort of contribute feedback,” he shared. Through features like the voting system and early access previews, Adtrak’s team watched as their suggestions materialized into real solutions, from Pinterest scheduling to Google Business Profile integration.

Beyond the platform itself, Ashley discovered a comprehensive ecosystem of resources, including webinars and educational content, that helped their team stay ahead of social media trends and best practices. This ongoing education and support system proved invaluable as they scaled their operations.

The switch to Agorapulse marked a turning point in Adtrak’s professional evolution. “It felt more like we were … professional or sort of like it was … whereas before now was a bit scrappy and sort of like making things fit, making things work,” Ashley said. This transformation elevated their agency’s positioning, moving them from simply managing social media to truly mastering it.

Advice for Agencies Considering a Social Media Management Tool

For agencies considering a similar transformation, Ashley emphasizes the importance of seeing the Agorapulse tool in action: “The fact that you can speak with somebody at Agorapulse … who can demo things and show you things—that’s helpful because you might make snap judgments on blog posts or sales pages that don’t necessarily put across the full caliber of the tool.”

Discover how Agorapulse can help your agency scale efficiently, just like Adtrak did. Book a personalized demo today and learn how to:

• Streamline your team’s workflow
• Manage multiple client accounts seamlessly
• Generate comprehensive cross-platform reports
• Scale your social media services confidently