Demystifying Influencer Campaigns with Real-World Ecommerce Data

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Right now, the average ecommerce brand is earning $6.50 for every $1 spent on influencer marketing. Are YOU getting those kinds of results?

To better understand how eCommerce brands are leveraging social media and influencers, Agorapulse and gen.video teamed up to take a cold, hard look at the FACTS behind what ecommerce brands are doing on social media, including their work with influencers. The results are a first-ever look at the real-life posting habits of eCommerce brands based on the analysis of more than 1.3m published posts. This publishing data from Agorapulse, coupled with the results of a gen.video consumer survey, gives ecommerce brands an unprecedented look into how influencer campaigns impact consumer behaviors.

This is your chance to uncover the best practices of top-performing ecommerce brands — and find some big opportunities for growth — hidden in data you won’t find anywhere else. (Spoiler alert: video has a lot to do with it!)

Sound intriguing? It is.

Join us as we show you EXACTLY how eCommerce brands are using social media and influencers to level up their engagement and sales.

In this session, we’ll cover:

Ecommerce publishing best practices (when, where, and how often)
The most shared content type by platform (and what gets the most engagement)
Reviews, star ratings, influencer campaigns, and consumer outcomes
Video as the underutilized, overperforming social media superhero

Hosted by:

Darryl Praill, CMO
Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Blake Vita

Director of Marketing, gen.video
With over eight years of experience in influencer marketing, Blake Vita provides an advanced understanding of the influencer and content marketing industries as they relate to best practices in paid, organic, eCommerce, and more.

Gabbie Bradford

Cofounder, Song Candy
Gabbie Bradford is cofounder of Song Candy, a first-of-its-kind community marketing agency and audio production house that helps brands cultivate loyal communities through Music, TikTok and Web3. She brings over a decade of digital marketing experience, with clients including Neutrogena, TurboTax, Sephora, Kohl’s and more.