About the session
Let’s face it: Companies are looking to tighten their belts in the face of an uncertain economy. And that means CEOs are looking at every dollar being spent to make sure it is the best use of company resources. So, what will you do when your CEO inevitably asks, “Couldn’t we do more with less?”
My friend, we hear you.
To help you defend your social media budget, Agorapulse hosted a webinar that gives you the “cheat codes” you need to keep your CEO happy (and your social media team intact). Check it out!
In this session, you will learn how to:
- Focus on the right metrics (hint: not related to engagement).
- Appease the key stakeholders opposing your social media spend.
- Start using the value of ‘dark social’ in your pitch.
- Survive past your average tenure.
David J.P. Fisher
David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 12 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. David helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant.
CEO & Co-Founder
Lee Odden is CEO and co-founder of TopRank Marketing, a B2B marketing agency focused on content, influence and search for brands that include SAP, LinkedIn, and Dell. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee is the author of the book Optimize and has blogged about marketing for over 17 years. Lee has been named a top expert on influencer marketing by Onalytica and is the publisher of The State of B2B Influencer Marketing Research Report. After giving 200+ presentations in 18 different countries on innovative marketing strategies, he’s focused on creating, curating and sharing best practices for the next evolution of B2B marketing through digital channels.