About the session
In today’s marketplace, having a social media presence is a given. You HAVE to participate, but what are you really getting for your investment?
If you’re like us, you’ve looked at your social media spend and wondered if your hard-won budget is going toward activities that are getting the best results. Is this latest and greatest campaign the best thing to ever happen to social media? Or a total dud? No way to know.
And if you’re frustrated we get it. Now, more than ever, there is no room in your lineup for underperforming campaigns. If you are getting pressure from the top to close the year strong – with the most bang for your marketing buck – then this live session is for you.
To help you defend your social media budget, Agorapulse hosted a webinar titled, “Ditch Losing Campaigns in Q4 Crunch Time.” Check it out!
In this session, you will learn:
- UTM basics: what they are, why you need them
- Choosing the right marketing activities to track
- The value of making strategic, real-time decisions for social media
- Campaign performance data: what should you share and when?
Darryl Praill
CMO
Agorapulse
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.
Luria Petrucci
Founder
Live Streaming Pros
Over 16 years, Luria has created thousands of videos, accumulated millions of followers, and currently owns and operates Live Streaming Pros. She’s appeared on CNN, NBC, FOX, NBC, MSNBC, ABC & BBC; has worked on LIVE Video for top brands like AT&T, Samsung, GoDaddy, and Panasonic. Her company has built video studios for top influencers like Amy Porterfield, Pat Flynn, Ryan Levesque, Donald Miller & Michael Hyatt.
Luria’s driving force is to help you better understand the tech and strategy behind the content you create while embracing your AWESOME hidden power by being “YOUniquely You”!
Brie E Anderson
Owner
BEAST Analytics
Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She’s spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.
