It’s Time for TikTok to be in your Revenue Plan

From Nice-to-Have to Need-to-Have

It’s Time for TikTok to be in your Revenue Plan

For most revenue leaders, TikTok has been like that oil change your car dealership keeps reminding you to come in for, but just haven’t quite gotten around to yet. Plus, the economy is beginning to show some real signs of weakness, which has senior marketers staring down the barrel of tough choices on budget and resources. So, in this environment, why would you prioritize a platform that focuses on song and dance, right? We want to challenge your thinking.

TikTok did nearly 4 billion in ad revenue last year. For this year? The projection is 11 billion. We hate to be the ones to tell you, but if you’re not looking at the platform as a legitimate channel to generate business results you are late to the party. Frankly, you are missing out on an opportunity that might just save your bacon. Not to mention you are probably being straight-up beaten to the punch by your competitors.

So, what’s driving all this interest and investment from eCommerce brands? How do you sell the idea internally with your revenue team (who are already really stressed)? Better yet, how do you actually go about introducing TikTok into your strategy and building a meaningful presence?

We have got the answers! Join us as we walk you through what you need to know.

Key Take-aways

  • The benefits of using TikTok in your branding and revenue strategies
  • How to sell the legitimacy of the platform to your stuffy C-suite
  • What you need to get started with producing content that tells your story
  • How to build a brand presence that impacts business outcomes

Darryl Praill, CMO

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Wave Wyld, CMO
Wave Wyld Media

Wave Wyld is TikTok Marketing & Trends Expert. She has helped over 500 clients grow their TikTok accounts through consulting and coaching with a “community over virality” approach. She specializes in helping brands and business owners use the app as a social media marketing tool to generate more leads and sales. Also known as the Queen of Trend Alerts, Wave specializes in helping brands understand TikTok culture and trends. Wave has built an audience of 340 K + followers across her social media platforms. She regularly appears on National TV, and speaks on top rated podcasts and social media summits. Learn more about working with her at and visit her profile at

Tim Davidson, Sr. Director Marketing

Tim Davidson is a semi-funny B2B content creator, creating videos that infuse humor and education on LinkedIn, TikTok, and Youtube. He is the Sr. Director of Marketing at Directive, a performance marketing agency for software companies.

It's time to add TikTok to your strategy

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