The Battle for Attention: Engagement in a Content Fatigued World

The Battle for Attention: Engagement in a Content Fatigued World

Content Marketing Institute (CMI) dropped a bomb recently: less than half of content marketers say they have clarity on the success of their efforts. That begs the question, how can CMOs claim to be telling a compelling story about the brand when their teams are admitting to flying blind on what is actually driving conversions?

Luckily, we have got the answers, and they aren’t as complicated as you might think! Plus, we decided to go a step further and provide insights on the best-performing content types and channels – based on industry research – so you know where to invest your marketing dollars in Q4.

So, do you want to better understand how your marketing department is performing versus your peers? Do you want insight to help make better resource allocations that deliver a clear ROI as we head into the final quarter of the year? If your answer is “yes” to these questions, then we have a must-see webinar that will give you the answers to these questions and more.

Join us as we discuss a simple framework to establish KPIs, measure what’s working (and what’s not), and ensure your investments are impacting your organization’s bottom-line.

In this webinar, we’ll cover how to:

  • Ensure your brand’s story is influencing revenue
  • Invest in the right channels: a three-prong approach
  • Sell your spends to skeptical internal stakeholders
  • Mine past content performance to map future success

Darryl Praill, CMO

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Get your content noticed!

Discover more webinars

Darryl Praill

Organic Social Media: Is it a Marketing Channel or Not?

Darryl Praill

Social Pulse Summit: ROI Edition

Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Darryl Praill

How Social Media Teams Can Use Communities to Drive Growth

Darryl Praill

Dark Social: Much More Than Word of Mouth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Darryl Praill

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Theresa Anderson

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Darryl Praill

The eCommerce Marketing Rockstar Summit

Darryl Praill

Look Back at 2022, Look Ahead to 2023

Theresa Anderson

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Darryl Praill

It’s Time for TikTok to be in your Revenue Plan

Darryl Praill

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Darryl Praill

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Darryl Praill

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics