The Battle for Attention: Engagement in a Content Fatigued World

Content Marketing Institute (CMI) dropped a bomb recently: less than half of content marketers say they have clarity on the success of their efforts. That begs the question, how can CMOs claim to be telling a compelling story about the brand when their teams are admitting to flying blind on what is actually driving conversions?

Luckily, we have got the answers, and they aren’t as complicated as you might think! Plus, we decided to go a step further and provide insights on the best-performing content types and channels – based on industry research – so you know where to invest your marketing dollars in Q4.

So, do you want to better understand how your marketing department is performing versus your peers? Do you want insight to help make better resource allocations that deliver a clear ROI as we head into the final quarter of the year? If your answer is “yes” to these questions, then we have a must-see webinar that will give you the answers to these questions and more.

Join us as we discuss a simple framework to establish KPIs, measure what’s working (and what’s not), and ensure your investments are impacting your organization’s bottom-line.

• Ensure your brand’s story is influencing revenue
• Invest in the right channels: a three-prong approach
• Sell your spends to skeptical internal stakeholders
• Mine past content performance to map future success