MyComputerCareer: 2.5K+ Posts Fuel Enrollment

MyComputerCareer, a for-profit higher education institution specializing in IT skills training, needed to streamline its social media management process while it met strict compliance requirements. By using Agorapulse, the institution successfully implemented a robust workflow that allows them to publish over 2,500 strategic posts annually across multiple platforms, driving consistent lead generation and meeting enrollment targets. The partnership has transformed their social media operations from a compliance challenge to a streamlined, metrics-driven marketing engine.

About MyComputerCareer

Founded in 2007, MyComputerCareer provides an alternative path for non-traditional learners seeking IT skills training. With 27,000+ graduates to date, the institution offers faster, more flexible education options for students who find traditional higher education too time-consuming, expensive, or structured. As a for-profit educational institution, they operate in a regulated environment that requires careful oversight of all marketing communications.

The Digital Education Challenge

When Aaron Martin joined MyComputerCareer as its public relations director, he brought extensive experience from PR firms, integrated marketing, and higher education. He quickly discovered that the company’s marketing team faced several significant challenges.

• The complexity of compliance: As a for-profit educational institution, it required that all marketing materials (including social media posts) have multiple layers of approval before publishing.
• Volume management: The team needed to produce and manage approximately 2,500 creative, engaging posts annually across multiple platforms (Meta channels, LinkedIn, TikTok, and YouTube).
• Performance tracking: Everything needed measurable goals—from posting frequency to response times to lead generation metrics.
• Inefficient workflows: Their previous platform was expensive and lacked user-friendly features, particularly for their compliance review process.

“We have goals for quite literally every aspect of our social media program,” explained Aaron. “We have goals in terms of how many posts we’re going to post on every platform, goals for response time, goals for the number of videos, carousels, and short-form videos we’ll post, and goals on our leads from each platform.”

Finding the Right Social Media Partner

After experiencing limitations with their previous social media management tool, Aaron and his team conducted a review of available platforms. They needed a solution that would address their unique requirements while staying within budget.

“We reached out to [Agorapulse], and you were one of the friendlier responses we got,” Aaron said. “You were eager and showed that you actually wanted to create a relationship and a partnership with us—which obviously proved to be true over the years.”

Here are other factors that helped his team decide on Agorapulse:

• Robust approval workflows that satisfied their compliance requirements
• User-friendly interface that improved their creative process
• Responsive customer service with a partnership approach
• Competitive pricing compared to other enterprise solutions

How the Company Transformed Its Workflow With Agorapulse

With Agorapulse, MyComputerCareer implemented a structured workflow that transformed their social media operations:

Creating a compliance-ready content pipeline

The content approval workflow became the cornerstone of their process.

“Our compliance department needs us to have several sets of eyes on everything we put out from a marketing standpoint,” Aaron said. “We had to set up a process where our creators create content, it goes into a queue, it sends it over to me, who then can put eyeballs on it, look at everything, and send an approval back or reject whatever that post may be.”

This workflow ensures that all content meets regulatory standards before publishing, with a library of approved content that can be audited monthly when their accreditor asks about social media activities.

Enhancing audience engagement through Faster Responses

“We’re obviously in the inbox all the time,” Aaron said “Being able to jump into the inbox and respond to people as quickly as possible is awesome. It helps us hit that under 24-hour goal and also helps us understand when we’re not hitting that goal.”

This improved response time has strengthened their relationship with prospective students, current students, and graduates.

Gaining strategic insights through analytics

The analytics capabilities have been particularly valuable for justifying their organic social media efforts to leadership.

“Being able to pull up every day an analysis of what’s happening on each platform and then each platform versus each other, and then take that a step further and look at the ROI… helps justify why we’re all here,” Aaron said. “Explaining organic social media is difficult, and being able to have some tangible numbers helps.”

How the Company Went Beyond Metrics to Mission

For MyComputerCareer, success isn’t just about posting numbers—it’s about generating qualified leads that convert into enrollments.

Agorapulse has helped them balance their creative efforts with strategic outcomes:

From process to creativity

“Working with you has allowed us to certainly streamline our efforts and spend time elsewhere. We don’t have to spend a bunch of time on the process. We get to spend more time on the creative, and that helps us a lot,” Aaron explained.

This shift from operational management to creative strategy has allowed the team to develop more engaging content that connects with potential students.

Addressing audience concerns through social listening

By utilizing Agorapulse’s social listening features, the team identified key audience questions and perceptions about their brand:

“Some of the questions people had were: Are they real? Do they have physical locations? And can I get a job?” Aaron explained. “As any good marketer would, we’re able to look at those three pain points and create messaging around them—getting pictures of all our locations, using our instructors as much as possible, and featuring folks out in the workforce.”

Supporting a lead-driven organization

As Aaron described, “We’re very much a lead-driven organization, and we work very hard to bring the right leads in the door in the right way.” Their social media strategy, powered by Agorapulse, has become an integral part of this lead generation ecosystem.

The Future: Smarter Social for Educational Impact

Looking ahead, Aaron sees continued partnership with Agorapulse as central to their marketing strategy. “We’re certainly going to continue partnering with Agorapulse, and I see us expanding as you expand and as you continue to develop your AI platform.”

His challenge to his team reflects this forward-thinking approach, “Continue talking to all of you and jumping into the platform and seeing what’s latest and greatest and finding where our blind spots are, because we’re certainly not using everything we should be using within the platform.”

Lessons for Other Organizations

When colleagues ask about their social media management platform, Aaron consistently recommends Agorapulse. His advice stems from key benefits they’ve experienced:

• Relationship-based support: “I recommend Agorapulse because of the relationship we’ve formed with you.”
• Process streamlining: “The way you helped us streamline our process.”
• Solution-oriented approach: “The way you’re willing to work with us when we have issues and when we have suggestions.”
• Results that matter: “You’re helping us hit some pretty robust goals.”

For organizations managing high-volume social media content in regulated industries, Aaron’s experience demonstrates that the right platform can turn compliance requirements from obstacles into opportunities for more strategic, creative, and effective social media marketing.

Ready to Transform Your Social Media from Chaos to Strategic Asset?

If you’re looking to streamline your social media workflow while improving compliance, creativity, and lead generation—like MyComputerCareer has done—discover how Agorapulse can help.

Our platform provides robust approval workflows, comprehensive analytics, and responsive support designed for teams managing complex social media operations.

Schedule a free demo today to see how Agorapulse can help your organization publish with confidence and measure what matters.