You’ve likely heard over the years from social media marketers or perhaps “gurus” that Facebook is penalizing the Reach of 3rd party apps.
But is this just myth or fact?
That’s what we tackle in this podcast!
Here’s our hypothesis:
No one has infallible data that 3rd party apps increases or decreases Reach. We don’t have enough data yet. – Lisa Kalner Williams
“I did not expect these results!!” – Scott Ayres
This may once and for all give data-driven answers to this popular myth!
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We run long tests on both organic and paid social media.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.