Can Emojis in a Facebook Post Increase Reach?
Full Podcast Details
The Social Media Lab has done extensive research on marketing with emojis:
For this test and episode we decided an experiment on how using an emoji in a Facebook post would impact Reach
In This Episode
- Richard’s disdain for once again talking about emojis on the podcast!
- Why we ran this test
- How the experiment was setup
- Report on the data from the experiment
- Conclusion based on the data
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.