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Podcast: Do Instagram Users Engage More With Black-and-White or Color Photos?

March 13, 2019 • By

Scott Ayres

Do Instagram Users Prefer Black-and-White Photos?

Full Podcast Details

Testing debated or little known strategies is something we love at the Social Media Lab.

I had heard rumors that black-and-white photos on Instagram performed better inside conversations in Facebook groups.

Searching for data turned up nothing, so I put on my labcoat and went to testing!

Will Instagram users really engage more with black-and-white photos over color photos? Click play above to find out.


In This Episode

  • Why we studied black-and-white photos vs color photos on Instagram
  • How we tested (including the accounts used)
  • What the data says
  • Conclusion based on the data (wasn’t what we thought it would be so listen now!)


What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS