Do Instagram Users Prefer Black-and-White Photos?
Full Podcast Details
Testing debated or little known strategies is something we love at the Social Media Lab.
I had heard rumors that black-and-white photos on Instagram performed better inside conversations in Facebook groups.
Searching for data turned up nothing, so I put on my labcoat and went to testing!
Will Instagram users really engage more with black-and-white photos over color photos? Click play above to find out.
Hypothesis
In This Episode
- Why we studied black-and-white photos vs color photos on Instagram
- How we tested (including the accounts used)
- What the data says
- Conclusion based on the data (wasn’t what we thought it would be so listen now!)
Resources
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
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