Testing debated or little known strategies is something we love at the Social Media Lab.
I had heard rumors that black-and-white photos on Instagram performed better inside conversations in Facebook groups.
Searching for data turned up nothing, so I put on my labcoat and went to testing!
Will Instagram users really engage more with black-and-white photos over color photos? Click play above to find out.
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.