Since the inception of Twitter the character limit has been 140… Until recently.
While Twitter users have been able to post up to 280 characters for a year now is there really any marketing value in doing so?
That’s what we tested and discussed in this podcast.
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.