It’s pretty obvious that Facebook video is rather dominating these days.
Whether that be uploaded videos or Facebook Live.
But we wanted to find out if Facebook video ads outperformed other formats — links and photos.
In the rest of this post, we’ll share with you the experiment set up, the ads we ran, the results, and our key takeaways.
“Facebook Video ads has never been something we focused on at Agorapulse.” – Jason How
“Our hypothesis is kinda contrary to what the “influencers” are saying.. Why?” – Richard Beeson
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.