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Podcast: Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter

May 30, 2018 • By

Scott Ayres

Full Episode Details:

Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter

You’ve likely heard about the strategy of following people on Twitter or Instagram in hopes of them following you back.

In reality you don’t care about their content as much as you do getting the follow.

If they don’t follow you back you then in turn unfollow them and continue the process.

In today’s podcast we test this method at scale to see if you can really get growth and increased engagement by utilizing this strategy long term.

Here’s our hypothesis:

In This Episode:

  • History of the follow/unfollow method
  • How and why we decided to run this test
  • What the data says
  • Conclusion based on the data regarding the follow/unfollow method

Quotes From the Episode:

“Today’s experiment is gonna be a bit controversial!”- Scott Ayres

“I’m a little shocked! And I can hear people already yelling at us about this test!!”- Richard Beeson


What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS