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Podcast: Most Engaging Instagram Story Type

December 26, 2018 • By

Scott Ayres

Which Type of Instagram Story is Best?

Full Podcast Details

Our friend Jason How ran a test here in the lab to see if ads on Instagram Stories or ads in the Feed performed better. To our shock the ads in Stories were better!

Check out the results of the test:

instagram stories stats 1 instagram stories stats instagram stories stats 2

Knowing that Instagram Story ads outperformed I wanted to see which type of story would receive the most positive response (organic stories not ads).


instagram stories

In This Episode:

  • Why we wanted to study the best type of Instagram Story
  • How we setup the test
  • The difficulty in studying Instagram Stories
  • The Instagram Story results
  • Our conclusion based on data


What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS