Which Type of Instagram Story is Best?
Full Podcast Details
Our friend Jason How ran a test here in the lab to see if ads on Instagram Stories or ads in the Feed performed better. To our shock the ads in Stories were better!
Check out the results of the test:
Knowing that Instagram Story ads outperformed I wanted to see which type of story would receive the most positive response (organic stories not ads).
Hypothesis:
In This Episode:
- Why we wanted to study the best type of Instagram Story
- How we setup the test
- The difficulty in studying Instagram Stories
- The Instagram Story results
- Our conclusion based on data
Resources:
- Full experiment with access to the data sheet
- Instagram Story vs Feed ads Experiment
- Quintly article on defining and measure Instagram Stories
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.
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