Avatar of Scott Ayres

Podcast: Is User Generated Content on Instagram Worth the Effort?

August 15, 2018 • By

Scott Ayres

Full Podcast Details

A Quick Study on User Generated Content on Instagram (UGC)

We’ve heard alot of buzz about UGC over the years, but wanted to find out if it was worth the effort or not.

Especially for Instagram.

So we tested it!

Our hypothesis:

ugc instagram test

In This Episode:

  • What the heck is User Generated Content?
  • Why we decided to test UGC
  • How we tested UGC on our accounts
  • The trials of finding relevant UGC
  • Data from our test
  • A conclusion based on data about UGC


What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify  | Google Play | RSS