Podcast: What’s the Magic Number of Hashtags on Twitter and Instagram?

What’s the Magic Number of Hashtags on Twitter and Instagram?

Full Podcast Details

We know from previous experiments that hashtags lead to more engagement and/or Impressions/Views/Reach.

But is there  a “magic number” of hashtags on Twitter and Instagram ?

That’s what we wanted to find out in the podcast today.

In This Episode

• Details on our previous hashtags on Instagram studies
• How we setup this test on hashtags on Twitter
• The results of the test
• The magic number of hashtags on Twitter

Resources

• Full experiment with data

What Is The Social Media Lab?

The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.

We’ll test mainly organic reach, but also will run paid experiments.

The experiments are conducted by myself, Scott Ayres, and Jason How.

We typically publish 1 blog post and podcast per week.

The podcast is co-hosted by Richard Beeson and myself.

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