Full Episode Details:
Does Targeting the Top 25% of Website Visitors by Time Spent on Site Yield Lower Cost Per Free Trials and Subscriptions?
Since about 2016 Facebook has given us the ability to segment our website visitors into audiences such as; Top 25%, 10%, & 5% of individuals who have spent the most time on our websites.
Pretty amazing, right? Well, we’ve heard time and time again, on forums, blogs, and even Facebook has said that these audiences are some of your most loyal fans and that creating audiences with these parameters is a must.
Where’s the hard data to back these claims?
We couldn’t find any so we’ll test and discuss on today’s podcast!
In This Episode:
- Background on studying visitors on your websites
- How will we test this interesting data set
- What the data says
- Our conclusion based on the data
Quotes From the Episode:
“I’m already thinking of another experiment with cultural references!” – Scott Ayres
“We spent a total of $1042, split between 2 ads…” – Scott Ayres
What Is The Social Media Lab?
The Social Media Lab is a project powered by Agorapulse dedicated to spending $15,000 per month to bust the myths, rumors and stories related to social media marketing.
We’ll test mainly organic reach, but also will run paid experiments.
The experiments are conducted by myself, Scott Ayres, and Jason How.
We typically publish 1 blog post and podcast per week.
The podcast is co-hosted by Richard Beeson and myself.