Repurpose Your Best Content Into Engaging Social Posts
Archie repurposes your webinars, videos, articles, and documents into on-brand, platform-native posts. It starts from your strategy and voice, not a blank prompt, so the output already sounds like you.
Built for Social, Powered by You.
Built around your expertise
Archie starts with your own source material. Upload a webinar, article, PDF, video or audio file and let Archie identify the insights, arguments, stories and quotes worth sharing.
Sounds like you from draft one
Build your Playbook and give Archie the context to create content that sounds and looks like you. Set your goals, audience and voice once, and apply them to everything it creates.
Made for social media
Archie knows how platforms differ and what earns attention. Same idea, adapted natively to each channel, instead of one post copy-pasted everywhere.
Built around your expertise
Archie starts with your own source material. Upload a webinar, article, PDF, video or audio file and let Archie identify the insights, arguments, stories and quotes worth sharing.
Sounds like you from draft one
Build your Playbook and give Archie the context to create content that sounds and looks like you. Set your goals, audience and voice once, and apply them to everything it creates.
Made for social media
Archie knows how platforms differ and what earns attention. Same idea, adapted natively to each channel, instead of one post copy-pasted everywhere.
The AI Content Engine for Modern Social Media Teams
Your brand, captured once. Applied everywhere.
A Playbook is the blueprint Archie uses to create on-brand social content. Set your audience, goals, voice and visual identity once, and Archie applies that context to everything it creates. Create as many Playbooks as you need.
One asset. A month of posts.
Drop in a video, whitepaper, podcast, or article and Archie will pull out the strongest ideas to write platform-native posts for each channel. Turn long videos into engaging Reels or short clips with captions in minutes.
Create, schedule, and publish without switching tabs.
Archie doesn't stop at the draft. Review your posts, pick the best time to publish, and schedule straight to your calendar through the Agorapulse composer built right in. Create content, distribute it in one connected flow.
Repurpose Your Best. Listen For Your Next.
Let Archie uncover your best posts from the past 12 months based on reach, impressions or engagement, and recreate them with fresh copy and in new formats. Archie will soon also be able to use listening data to surface relevant conversations, emerging themes and ideas from your industry.
Listen to our alpha testers.
Your data stays yours
You own everything Archie creates. Agorapulse only processes your content to provide the service and has no rights over it. Your data is stored in the EU, encrypted, and never used to train our models or those of our AI providers.
Security you can rely on
Archie connects through official platform APIs, the same trusted integrations Agorapulse has operated for over a decade. No scraping, browser extensions, or risky workarounds. Your content and credentials are protected by SOC 2 Type II and ISO 27001-certified security.
You stay in the driver’s seat
Archie does not run your social on autopilot. It amplifies your expertise, helps you create faster, and lets you test more ideas, while every draft remains yours to review, edit, and approve. The speed is AI. The judgment is yours. That is what “Powered by you” means.
Trusted AI. Protected Data.
Human Control.
Create With Archie. Manage it All With Agorapulse.
Even more powerful together
- Archie turns your strategy, expertise and source material into on-brand social content
- Agorapulse brings that content, and everything else your team publishes, into one coordinated workflow
The full loop for social media success
- Create with Archie, grounded in your strategy and voice
- Publish easily alongside all your other social media content
- Manage approvals, shared calendars, unified inbox management
- Measure what worked with reporting and what's trending with listening
- Feed that performance data back into what you and Archie create next
Frequently Asked Questions
Who is Archie for?
Archie is for social media managers, marketers, agencies, founders and subject-matter experts who already produce valuable content but need a faster way to turn it into social posts. It is especially useful for teams with webinars, articles, reports, podcasts or videos that are not being fully used across social media.
What is Archie?
Archie is an AI content repurposing tool for social media. It uncovers the strongest ideas in your webinars, articles, documents, podcasts and videos, then turns them into platform-native posts, branded images and short clips. Your Playbook guides every output using your audience, goals, strategy, voice and visual identity.
How is Archie different from ChatGPT, Claude, or Gemini?
Those tools were built for everything. This was built for social media. It lives inside your publishing workflow — no copy-pasting, no switching tabs. It generates visuals and carousels alongside text. It adapts content natively for each platform. And it's trained on what actually performs in the feed, not just what sounds polished on paper.
Which social networks are supported?
LinkedIn, Facebook, YouTube and Instagram, with native adaptation per platform. Support for X (Twitter), Threads, and TikTok, is coming soon.
Do I need an Agorapulse account?
No, you don't need an Agorapulse account to use Archie, but it integrates seamlessly if you already have one.
What is content repurposing?
Content repurposing is the process of transforming an existing piece of content into new formats for different channels, audiences or purposes. For example, a webinar can become short videos, LinkedIn posts, Instagram content and Facebook posts. Effective repurposing adapts the original idea rather than simply reposting it unchanged.
What is the difference between AI content creation and AI content repurposing?
AI content creation can start from a blank prompt and generate something new. AI content repurposing starts with content you already own such as a webinar, article, video or report and transforms its existing ideas into new formats. Repurposing is therefore grounded in your expertise, evidence and point of view.
How does an AI content repurposing tool work?
An AI content repurposing tool analyzes source content such as an article, webinar, podcast or video to identify its strongest themes, insights, stories and quotes. It then transforms them into new formats tailored to different channels. Archie also applies your audience, goals and brand voice, creating platform-specific social posts, images and video clips that you can review, edit and schedule.
How does Archie repurpose content for social media?
Start with a substantial source asset such as a webinar, whitepaper, podcast or long article. Pull out the strongest arguments, statistics, stories and quotes. Adapt each one to the format of the platform it will run on, since a LinkedIn post and an Instagram caption need different structures. Archie automates these steps and applies your brand voice to the output.
How can you measure the ROI of an AI content repurposing tool?
Measure the ROI of an AI content repurposing tool by tracking the production time and costs it saves, the number of usable assets generated from each source, and the reach, engagement, traffic or conversions those assets produce. Compare these results with content created from scratch to determine whether the tool is improving both efficiency and content performance.