If our ultimate business goal is to make more money, which content marketing decisions need to be made to reach that goal?
Your content ultimately needs to …
Many of us use clicks as a Key Performance Indicator (KPI), or a way to measure success. But how valuable is a click?
The click is our first impression; the catalyst for sometimes converting a reader to a subscriber to a buyer.
So how do we make them count? And how much stock should we put into clicks?
Let’s look at how we should use clicks to help determine our content marketing decisions.
Inbound marketing is the act of drawing prospects in, gaining awareness, and luring traffic to our website.
We bring visitors to our website, social pages, and other sites through content.
Inbound marketing giant HubSpot says there are four areas to inbound marketing:
If we look at each of the four stages, they involve several places where you can earn clicks.
When creating content for your website or micro-content for your social media sites, ask yourself the following questions:
I wish I could tell you there’s an easy button to push when it comes to creating clickable copy. There isn’t.
The best advice is to TEST, TEST, TEST!
Look to other well-performing sites for ideas — but keep in mind that their audience is probably vastly different from yours, and you should adapt good ideas to fit your own needs or goals based on your own audience.
You can also invest in split-testing software such as Optimizely or LeadPages to help you understand which layouts, copy, and visuals get you the most conversions or clicks.
The bottom line?
Clicks do matter, and there’s always room for improvement when it comes to making your content clickable, meeting content goals, and using content marketing decisions to make more money.