Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes.
How are brands making the most of this new feature? I turned to four of my fabulous writers on the Agorapulse blog to tell me about great Instagram carousel examples that they’ve spotted in the wild.
Ana Gotter, anagotter.com
Step-by-step tutorials are a fantastic way to utilize the new photo carousel feature on Instagram. Since you need to give users a reason to swipe, images that show different steps within a tutorial can offer value and keep them clicking to the next image. Here’s an example from Williams Sonoma that was designed to keep users engaged.
Its samosa tutorial executed this strategy perfectly. Each progressing image shows a different step, demonstrating how to stuff samosas, showcasing how easy the process is. To capture users’ attention early on, they tell you exactly what the pictures will show you in the description. This acts as an additional CTA to encourage users to start swiping.
Amanda Webb, Spiderworking
I think that swipe is genius. It’s taking the disappearing story format and turning it into a long-life post in our feeds. Naomi from Dr. How’s Science Wows http://sciencewows.ie/ often uses stories to share simple experiments you can try with your children.
She’s taken that same concept and translated it seamlessly into a swipe post. It makes an easy tutorial to follow and as it lasts forever. Her audience can favorite it and revisit it the next time there’s a rainy day.
How to make #rainbow silly putty we loved this! So easy. I think this new @Instagram feature is so cool and perfect for these quick tutorials. Take a look!! Just swipe to see the photo/video sequence! #science #craft #kids #STEM #ipbig
A post shared by Naomi Seely Lavelle (@naomiseelylavelle) on Feb 25, 2017 at 1:03pm PST
Stephanie Leishman, Apiarity
Gold Dust Collective is a business in Nevada City, California that provides aesthetic styling services. Often a well-designed space is best admired from multiple angles. When you need to show off a product or service that changes your surroundings, relying on a two-dimensional photo of a three-dimensional space can be limited. Gold Dust Collective uses the Instagram carousel feature to show off multiple angles of one space.
One of my absolute favorite parts of being inside anyone’s home is beholding the book collection (it speaks volumes, pun intended, about the occupants). In honor the 20th anniversary of World Book Day, one of my all time favorite homes/libraries (it’s both in equal parts) courtesy of @homestead_custom_sawmilling and @deslindseya. Photo brilliance by @katalves
Debbie Miller, Social Hospitality
Cavallo Point did a nice job using Instagram’s carousel feature to showcase the various components of their upcoming Lexus Culinary Classic event. The carousel features photos of both food and wine as well as a shot of the event itself. There is also a photo of a Lexus vehicle in front of the Golden Gate Bridge, which draws attention to their name sponsor in addition to highlighting the resort’s pristine location.
The caption provides details about the event and a link for an interested user to acquire more information. This is a great example of using Instagram’s new carousel functionality to present the various aspects of a particular event.
The #LexusCulinary Classic is coming up in a few weeks! This three-day event includes multi-course menus; sommelier-guided wine tasting; intimate cooking classes; and more! Learn more and get tickets at LexusCulinaryClassic.com
A post shared by Cavallo Point Lodge (@cavallopoint) on Mar 6, 2017 at 3:51pm PST
What great Instagram carousel examples have you seen? Let us know in the comments!