Shopping for your company’s first social media tool or needing to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there.
Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget.
But with dozens of available options, how do you know which is the best social media tool? Every business and agency is different, and not one social media app works best for every organization.
Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team.
Ready to find out which social media management app works best for your organization’s needs?
Read on to learn more about different social media scheduling tools.
(You also can check out Ian Anderson Gray’s Comparison of Social Media Management tool to get more details.)
If your team needs a full-featured social media scheduling tool, Agorapulse delivers. In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers.
Agorapulse also offers extras like saved hashtag groups and unlimited social listening searches, so your team can take its social media strategy to the next level.
Publishing: When you use Agorapulse, you get access to bulk scheduling, queued posts and categories, and labeled content with every plan. You can also take advantage of Bit.ly integration and create UTM parameters for your shared links.
Engagement: With Agorapulse’s Inbox Assistant, monitoring engagement is easy. You can create rules that automatically apply labels or assign items to specific team members. To avoid typing the same response regularly, you can also create saved replies for your team. In addition, Agorapulse has great social listening options.
Collaboration: Agorapulse is packed with features designed for agencies and teams. You can assign roles to each team member and see when people take action—or when they respond to a message. This tool also lets you delegate inbox items automatically and share internal notes with each other to make sure everyone’s on the same page.
Reporting: Agorapulse offers full reporting capabilities for all plans. You can also export unlimited PDF and CSV reports and add your own agency logo within the tool.
Pricing (per month): $79 for Medium (2 users with 10 profiles), $159 for Large (4 users with 25 profiles), $239 X-Large (8 users with 40 profiles), or $399 for Enterprise (20 users with 60 profiles) — all when purchased with an annual plan.
When you want to focus your budget on scheduling, engagement, or reporting—but not necessarily on all three at once—Buffer offers a unique solution.
Unlike the other options on this list, Buffer doesn’t combine all of its features into a single tool. Instead, you can select its Publish, Reply, or Analyze tools or invest in all three. Buffer also offers more than 60 app integrations to streamline your team’s approach.
Publishing: With Buffer, you can save time by creating posting schedules for each social platform. You can also write draft posts to finish later and build Instagram hashtag groups on select plans.
Engagement: Buffer’s Reply portal makes engagement and customer service a priority. You’ll find all your brand’s comments and messages in the shared team inbox to help you streamline your engagement efforts. You can also create automated rules, organize conversations, and write saved replies that your team can use again and again. (Editor’s note: We’ve recently seen reports on Twitter about the possible sunsetting on Buffer Reply. We’ll be sure to update this section as soon as we get official word on it.)
Collaboration: This tool offers plenty of opportunities to work with your team. You can access the team inbox, use saved replies, share internal notes, and assign tasks to others. With the Premium or Business plan, you can also create workflows for more streamlined collaboration.
Reporting: Buffer offers overview reports for all plan levels, which include post analytics, hashtag performance, and audience demographics. More in-depth engagement and team reports are available for Business plans. You can create custom reports and add notes no matter which plans you have. Yet only Business plans can add logos to reports, a popular feature for agencies.
Pricing (per month): $56 for Premium with Publish only (2 users with 8 profiles); $82 for Pro with Publish, Reply, and Analyze (1 user with 8 profiles); or $313 for Business with Publish, Reply, and Analyze (6 users with 25 profiles)
For efficient social media publishing, simple content curation, and an integrated media library, e-clincher is a solid solution.
This social media scheduling tool makes it easy to find and share content that appeals to your audience. In addition, its suggested content feature includes a scoring system to help you identify the best articles for your followers.
Publishing: When you use e-clincher, you can create post queues, automatically post from RSS feeds, and bulk publish for efficiency. This tool also offers UTM parameters for easier link tracking.
Engagement: With e-clincher’s social inbox, you can view all comments, mentions, tags, interactions, and reviews in one convenient spot. You can also use the tool’s monitoring options to keep an eye on your brand reputation and to follow important keywords and hashtags.
Collaboration: e-clincher allows collaboration, but only when you choose a Premier or Agency plan. Both higher-priced plans allow you to assign inbox items and send posts to key team members for approval. You can also define roles for new team members, including clients.
Reporting: It’s easy to customize reports with e-clincher, as the tool offers drag-and-drop analytics and white label reports for every plan type. With a Premier or Agency plan, you can also access competitive intelligence reports for Facebook, Instagram, and Twitter.
Pricing (Per Month): $59 for Basic (1 user with 10 profiles), $119 for Premier (3 users with 20 profiles), or $219 for Agency (6 users with 40 profiles)
If your team has a limited budget for social media scheduling tools, Hootsuite offers an affordable option. This tool offers one of the lowest-priced basic plans with essential publishing, scheduling, and reporting functionality.
Hootsuite also integrates with select apps for content curation and supports boosting. That means you can automatically sponsor posts when you publish them.
Publishing: With Hootsuite, you can create content and edit images individually, or you can bulk publish to save time. This tool also integrates with news and photo apps to streamline your social marketing workflow.
Engagement: Hootsuite lets you monitor incoming messages, which it aggregates in your social inbox. When you opt for the Business plan, you can also tag messages.
Collaboration: Like e-clincher, Hootsuite offers some collaboration options, but only with higher-priced plans. With the Team and Business plans, you can assign items to team members. If you opt for a custom Enterprise plan, you can also access team reports to gauge productivity.
Reporting: Hootsuite offers basic reporting templates for all plans. With a Professional or Business plan, you can also customize reports. Want ROI reporting, competitive benchmarking, or team reports? You have to be an Enterprise customer.
Pricing (Per Month): $29 for Professional (1 user with 10 profiles), $129 for Team (3 users with 20 profiles), or $599 for Business (5 users with 10 profiles), and Enterprise (You have to contact the company for pricing.)
When your social media strategy depends on seamless collaboration, Loomly can help. This affordable social media tool manages your brand’s digital assets and post templates, so you can be sure your team is always working from the same resources.
Loomly integrates with Slack so you can ask questions, get answers, and stay on the same page with your team.
Publishing: When you use Loomly, you can schedule for major platforms except for Instagram. (You need to link Zapier and Buffer to publish to Instagram.) With this tool, you can get ideas for future posts and access tips for optimizing your content. You can also store your brand’s digital assets in the library for quick access.
Engagement: Loomly makes community management surprisingly simple. You can use its engagement interface to respond to Facebook, Instagram, and Twitter comments. However, Loomly doesn’t have social listening or hashtag monitoring features.
Collaboration: Loomly is ideal for collaboration, as even its Base plan includes two users. With this tool, you can create approval workflows for your team and assign roles. Because you can grant custom permissions for each user, you can easily invite clients to view your social media calendars.
Reporting: This tool offers basic analytics with every plan. Want advanced analytics, which includes comparative data and posts published outside of Loomly? You’ll need a Standard, Advanced, or Premium plan.
Pricing (per month): $25 for Base (2 users with 10 profiles), $57 for Standard (6 users with 20 accounts), $119 for Advanced (16 users with 35 profiles), or $249 for Premium (26 users with 50 accounts) or Enterprise (You have to contact the company for pricing info.)
If you want to take your team’s social media publishing and reporting to new heights, Sendible offers a helpful solution.
In addition to its handy rescheduling and bulk publishing features, this tool includes an extra layer of detail in its reporting interface.
Because of Sendible’s Google Analytics integration, you can also track how your social media campaigns have affected key metrics like page views and conversions.
Publishing: When you use Sendible, you can upload dozens of posts to the bulk publisher at once. Sendible also allows you to recycle evergreen content to ensure that your best posts remain top-of-mind with your audience.
Engagement: With Sendible’s social inbox, you can track and respond to mentions, comments, and messages from all platforms in a single spot. You can rely on the tool’s Priority Inbox to keep an eye on items that need quick action. Sendible’s social listening tools also let you follow keywords and monitor conversations about your brand.
Collaboration: Sendible allows for easy collaboration, as you can invite others to add to your content library or assign inbox items to specialized team members. When you opt for a Growth or Large plan, you can also create custom team workflows to streamline your social media approval process.
Reporting: All Sendible plans feature quick reports and optimal posting analyses. With higher-priced plans, you can also create custom reports and export any report as a CSV.
Pricing (per month): $24 for Starter (1 user with 12 services), $84 for Traction (3 users with 48 services), $169 for Growth (7 users with 105 services), or $254 for Large (12 users with 192 services)
When you need to prioritize identifying new content for your audience or finding influencers to partner with, SocialPilot can help.
This affordably priced social media management tool has a built-in content curation platform that you can use to share trending content and schedule your social media calendar.
You can also use SocialPilot’s analytics to discover top influencers in your brand’s niche.
Publishing: With SocialPilot, you can bulk upload and schedule social media posts to save time. You can also automatically publish content from RSS feeds, such as your company’s blog. Instagram publishing is done via push notifications.
Engagement: SocialPilot’s engagement and monitoring features are more limited than most other tools. Its social inbox is available only for Small Team and Agency plans, and this feature allows you to respond to Facebook comments and messages only. You’ll need an external listening solution, as SocialPilot doesn’t provide listening features.
Collaboration: Unlike its engagement and listening features, SocialPilot’s collaboration options are extensive. This tool allows you to delegate tasks and invite clients to collaborate. You can also customize roles and require admin approval before publishing content.
Reporting: SocialPilot offers detailed reports for Facebook, LinkedIn, Pinterest, and Twitter. (No Instagram reports.) In addition to content analytics, you can access audience insights, comprehensive analytics, and optimal posting times.
Pricing (per month): $25 for Professional (3 users with 25 profiles), $41.66 for Small Team (5 users with 50 profiles), or $83.33 for Agency (10 users with 100 profiles)
If your team takes a goal-oriented approach to social media marketing, Traject Social might be a smart pick. Along with standard scheduling and engagement options, this tool invites you to input your team’s objectives—and it predicts whether you’re on track to achieve them.
Traject Social also shines in collaboration, as it offers everything from custom roles to team workflows.
Publishing: When you use Traject Social, you can queue content, shorten links, and schedule posts on multiple platforms simultaneously. Traject Social can also publish content from RSS feeds automatically. As with Traject Social, you need to use push notifications to publish to Instagram.
Engagement: Traject Social’s social inbox serves as your one-stop spot for responding to comments and messages across platforms. You can also use the tool’s keyword search feature to monitor unlimited keywords related to your brand.
Collaboration: Since all of Traject Social’s plans include access for at least five users, it’s no surprise that this tool is designed for teamwork. With this tool, you can easily create publication workflows, create team member performance reports, and give clients access to your reporting dashboard. You can also keep your clients’ social media accounts secure by giving users only the permissions they need.
Reporting: With Traject Social, you can download unlimited PDF and Excel reports. If you opt for an Advanced or Pro plan, you can also access competitor tracking for Facebook, Instagram, Pinterest, and Twitter.
Pricing (per month): $49 for Standard (5 users with 25 profiles), $99 for Advanced (10 users with 50 profiles), or $199 for Pro (unlimited users with 200+ profiles)
Sprout Social offers a robust analytics dashboard with big-picture reporting, ad account tracking, and data that can demonstrate value to your boss or clients.
Sprout Social also has a social CRM that you can use to build relationships with customers and a chatbot feature for Facebook and Twitter.
Publishing: With Sprout Social, you can queue posts to simplify your scheduling process. You can also develop a social content calendar to map out your marketing strategy for the month or year.
Engagement: Sprout Social has an all-in-one social inbox where you can respond to Facebook, Instagram, LinkedIn, and Twitter engagement. You can also manage TripAdvisor and Google My Business reviews for your business. As far as monitoring goes, you can track profiles, keywords, and locations.
Collaboration: When you use Sprout Social’s Smart Inbox, you can see when team members are handling messages in real time and track who’s responded to any message. You can also transform any inbox item into a lead, a support ticket, or other types of tasks. The tool’s team reporting feature helps you optimize your team’s workflow. The team publishing feature ensures that every message is approved before it goes live.
Reporting: Sprout Social’s analytics interface makes it easy to review your brand’s performance and gather important insights. You can compare your brand’s performance to its competitors and determine ROI effectively.
Pricing (per month): $99 per user for Standard (5 profiles), $149 per user for Professional (10 profiles), or $249 per user for Advanced (10 profiles)
When you want a flexible social media scheduling tool that encourages collaboration, Zoho can help. This tool lets you add on extra brands or team members for a monthly rate, so you can customize your plan.
Using Zoho’s in-app communication feature, your team members can chat with each other about anything from publishing content to responding to engagement.
Publishing: When you use Zoho, you can schedule and publish on most major platforms aside from Pinterest. You can repeat posts and add content to your SmartQ, but bulk scheduling is available only with higher-priced plans.
Engagement: With Zoho’s listening dashboard, you can create columns to respond to mentions, monitor reviews, or track selected keywords. You can also respond to Facebook and Twitter messages and address incoming engagement as it happens.
Collaboration: All of Zoho’s plans include at least two team members, making it easy to collaborate. You can comment on almost anything in Zoho, so your team can discuss everything from a new report to a comment or message. You can also request feedback on posts by tagging team members and inviting them to join the conversation.
Reporting: Zoho provides summary reports for all plans as well as advanced analytics and custom reports for all plans above Standard. Higher-priced plans also include scheduled reports to help your team save time.
Pricing (per month): $10 for Standard (2 users for 1 brand), $25 for Professional (3 users for 1 brand), $200 for Agency (5 users for 10 brands), or $300 for Agency Plus (5 users for 20 brands)
Still on the fence about which social media scheduling app your team should adopt? Choose the features you need and compare prices for the top social media tools to find the best option for your organization.
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