When was the last time your reviewed your Twitter bio? Those 160 characters that accompany your profile can be a powerful relationship building tool.
A good Twitter bio oozes personality. It introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be memorable, help you build relationships and attract the right followers.
When constructing your bio you need to consider:
If your current Twitter bio isn’t fulfilling these criteria, sit down and take some time to renew it. Here are 11 things you should consider adding. Even if you don’t use them all, just implementing one or two can produce immediate results.
When we network offline we get to know people, discover their interests, hear about their family, hobbies and what makes them tick. These are the keys to building lasting business relationships with customers, suppliers and people who will refer you.
Sharing your interests in your Twitter bio will provide a hook for conversations to be built on. I love it when I find someone new on Twitter that shares their hobbies or interests, it makes it easier for me to chat and find common ground.
Most of my tweets will be about social media marketing but occasionally my other interests shine through. It works too. Look at some of the stuff followers have sent me.
My love of cats has also allowed me to start conversations that have led to business. Never underestimate the power of cats!
I’m not the only one including my other interests in my bio. Look at this example from Mary Jo Bell. She seems like a far more interesting person for sharing her love of walking, swimming, knitting and baking.
It’s easy for your personality to get lost behind your business’s name. For small businesses adding a personal touch to your Twitter bio should be easy, especially if you’re the only one tweeting.
Sometimes the smallest accounts are the best examples. I love Red Rufus Sock Dog’s Twitter bio. It’s packed with charm. After I read the bio I had to follow, she seemed like someone who’s tweets I’d enjoy reading.
Though it’s tougher for them, bigger businesses can define a like-able personality too. Penguin Random House is a large organisation but ‘Bookworms Unite’ raises a smile. It tells me something about the brand personality rather than the individual tweeters.
The example from Penguin Random House above shows that even big business can show off personality. Another way that larger organisations can show their human side is to tell us about the people who manage the account.
You can see this approach in action from Curious Wines:
Le Cool Dublin have taken this approach one step further by including the Twitter handles of tweeters in their bio. It gives us the opportunity to connect with the personalities behind the tweets. This tactic will keep the tweeters on their toes too. They have an added incentive to keep their customers happy knowing that they can seek them out elsewhere on Twitter.
People will be naturally skeptical of business accounts on Twitter. They think they will be bombarded with sales posts if they follow. Your Twitter bio is an opportunity to reassure them. Tell people what is in it for them if they click the follow button.
Telling people what you are tweeting about manages expectations and attracts the right followers. Using keywords in your Twitter bio will also make you more discoverable in Twitter search.
Newstalk reassures me with their bio that by following I’ll get additional information about the shows I listen to.
Caragh Nurseries takes a similar approach as Jo makes it clear she isn’t just a business broadcasting about her product.
Using one or two targeted hash tags in your Twitter bio is useful shorthand to tell people what you are about. If you are using this approach be careful not to load your bio with tags. Choose a couple that represent you best. Hashtags will help you get found in Twitter searches so choose them wisely.
The Cat Shepherd does this really well. She includes her own hashtag in her bio encouraging others to use it and uses #Ireland to attract a local following.
Keoghs farm, producers of gourmet crisps (potato chips), use the broad tag #glutenfree and the more niche #lovespuds in their bio.
The niche hashtag ensures they won’t get lost in a sea of search results. The broader one will be searched more frequently giving them more exposure.
Who is your Twitter account for? What do they expect to see from you when they arrive on your profile? Do they want to contact customer service? Do they need to know about your latest event?
You can use your Twitter bio to share information that’s important to your followers. Although I find this example from Dublin City Council slightly heavy handed they are sharing important information. If I can’t get them on Twitter I know exactly where to contact them.
Local councils are usually bogged down with red tape and legislation. I like that they link to their posting guidelines in their bio. It may be necessary from their point of view but as a follower I find it reassuring.
Cooks Academy manage to add their contact info in a more organic way. They use their 160 characters wisely, including information about the business, the tweeter and their phone number.
It seems obvious doesn’t it? Particularly if you are a business. However unless you are a big business like Ben & Jerry’s you can’t get away with being cryptic.
Take a look at your Twitter bio, does it seem dry? Could you make it more enticing while remaining informative?
The Happy Pear manages to tell us what they do in such a chatty tone we know their tweets will be interesting.
Mention also manages to tell us about their business in an interesting and informative way.
Humor will make you memorable. If you can make people smile you are associating your business with a positive emotion.
The Twitter bio from the Anton Savage show is an inside joke to make regular listeners smile and a tickle to entice strangers. The presenter is well known for his sharp suits. The reference below to his suits make his followers feel like a part of the club. We also expect the tweets to be entertaining with a bit of tongue in cheek humour.
Whether your business is local or nationwide it’s important to include this information in your Twitter bio. The good news is this doesn’t have to be part of your 160 characters. There is a specific section that allows you to input this information.
You can customise this to say whatever you want. If you are hyper local you can enter the town, county and country you work in. If you are national the country will suffice. If you service the whole world ‘Global’ or ‘Worldwide’ are good descriptive terms.
Adding a location will help you appear in more search results.
You have the opportunity to include a link in your Twitter bio outside the 160 character limit. This clickable link should direct to your main website or a specific landing page.
We use this tactic on the We Teach Social Twitter account. We’re currently promoting our Summer course schedule and selling a book. We’re able to include one link in our bio and another in the link section.
Dan Walsh also uses this tactic. Linking to one blog from his 160 characters and another from the main link section.
Some organisations may require you to add a disclaimer to your personal Twitter bio. In most cases this will be something like ‘Tweets and opinions are my own’. It’s important to remember that these disclaimers don’t necessarily have any legal standing.
Encompassing a disclaimer in your Twitter bio and retaining a personal touch can be a challenge. I like this approach from correspondent Gavan Reilly.
Be creative with your disclaimer and people will remember you.
Personality is everything. You don’t have to be funny but you do need to have an authentic sparkle to encourage people to follow you. Just be honest about who and what you are, and what you are providing in the most creative way possible and you’ll see more followers and more conversation as a result.
What’s in your Twitter bio? What tactics have worked for you? What tips do you have to share?