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This blog post has been originally published as a guest post on Social Media Examiner
Are you looking for the right Facebook Contest App for your page? Is your goal focused on recruiting new fans? Collecting qualified emails? Engaging your existing fan base?
How can you be sure to choose the one that best fits your page and your goals?
Don’t worry. We’ve prepared a guide to help you make the right choice and a great Infographic you’ll find here!
A Facebook sweepstakes app is very simple to set up (good point for the admin) and very simple to use (good for the participants). User experience is generally pretty quick, helping you to convert a higher percentage of participants, and get more fans through the process. Though, it’s not as fun as your other options, so virality may be low, and your participants will not likely remember their experience for a long time.
The pros: Easy to set up. Easy to use. An excellent choice to recruit fans, and engage your existing fan base. Definitely the app of choice if you want to maximize the number of participants without spending a lot of time on the effort.
The cons: If you want your participants to remember you next year, this is not the app for you! The user experience is a non-event, there are very few Open Graph options, and a Sweepstakes is not good for leveraging virality through share and invite buttons.
A Sweepstakes campaign that shows your participating friends and provides various sharing features.
In a nutshell:
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8 things you must know to run a successful sweepstakes on Facebook.
#2: Instant-win
A Facebook Instant Win contest is nearly as simple as a Sweepstakes, except it works like a slot machine, so users will know immediately whether they won or lost and are encouraged to return for another chance. You’ll get more fans and convert more of them due to the quick user experience, and it’s a little more fun than the Sweepstakes, so it’s slightly more memorable.
The pros: Easy to set up. Easy to use. An excellent choice to recruit fans, and engage your existing fan base. It’s another good choice for maximizing the number of participants without spending a lot of time on the effort.
The cons: The Instant Win contest still doesn’t cut it as the ultimate brand awareness tool. There are few Open Graph options, and minimal virality available through share and invite buttons.
An Instant-Win app where you can see the latest winners.
In a nutshell:
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7 things you must know to run a successful Instant Win on Facebook.
If you’re looking to engage and reward your existing fan base while driving up interactions on your page, look no further. You’ve got a hot product, and your fans can’t wait to show you, and each other what they’re doing with it! Facebook’s Open Graph loves Facebook photo contests, every vote will contribute to your virality. Be sure to choose a provider who has built fraud protection and moderation into your app. Once you’ve got your creative and copy ready to go, implementing and managing your contest will be easy.
The pros: Easy to set up, easy to manage (with the right built in protections). An excellent choice to engage your existing fan base. Fans will love and remember their experience. Facebook’s Open Graph loves photo contests, every vote will contribute to your virality.
The cons: Poor fan recruitment. While fans love photo contests, the necessary effort in itself may inhibit participation.
The MV Agusta Brutale page allows fans to showcase their bikes through a photo contest.
In a nutshell:
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7 things you must know to run a successful photo contest on Facebook.
Just provide some examples of your next product model, color, or menu item, and let your fans choose which one they like best! The Facebook Fan Vote is the win-win app for engaging your fan base. You’ll get helpful insights from your customers on your newest product or idea, and your fans get to participate in creating their next purchase. It’s not as time consuming as the Photo Contest, but it comes with the same great virality options.
The pros: Easy to set up (just one vote to participate). Easy to manage. An excellent choice to engage your existing fan base. Fans will love and remember their experience. Every vote will contribute to your Open Graph virality.
The cons: Poor fan recruitment. This can be improved by organizing a sweepstakes and prize among your voters.
In a nutshell:
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6 things you need to know to run a successful Fan Vote campaign on Facebook.
So far we’ve drawn a line between engaging your fans and recruiting new ones. A Facebook Quiz App does both. Popular brands, brands held in high esteem, media and B2B organizations will enjoy recruiting new fans with a Quiz. And, no matter your product, you’re sure to offer a fun experience to the fans you already have, though quizzes generally don’t have the same draw as a Photo or Fan Vote contest. Offer a mixture of prizes to random participants and your highest scorers to really drive up the potential.
The pros: Recruiting new fans (for popular organizations or themes) and engaging your existing fan base. Positive and rememberable user experience. Great virality options through Open Graph, as well as Share and Invite buttons (award more points to participants who have participating friends).
The cons: Can be time consuming- for the admin to set up, and for the user to participate.
An example of a Quiz to find out if you’re a Facebook marketing expert.
A personality test to discover which kind of Facebook marketer you are
In a nutshell:
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9 things you must know to run a successful quiz on Facebook.
With the Facebook Personality Test App, fans take a quiz and are given a personality profile based on their answers. This is another popular app for fan engagement. Participants’ friends love to discover each other’s profiles, so you can rack one up for virality as well. Don’t approach this app unless you have time to draft creative profiles and and questions to associate with them.
The pros: Recruiting new fans (for popular organizations or themes) and engaging your existing fan base. Positive and rememberable user experience. Great virality options through Open Graph.
The cons: Can be time consuming- for the admin to set up, and for the user to participate.
In a nutshell:
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8 things you must know to run a successful personality test on Facebook
As Facebook has recently announced the deprecation of its own native offers, third party apps are the only option left for marketers who want to offers coupons to their fans. A good Facebook coupon app will provide you with customized coupons (detailed information, attractive branding, QR codes…) and qualification data from your participants.
The pros: Quick and easy reward for your fans. Easy to set up and administer. Use QR codes to automatically redeem in-store purchases. Collect customized data from your participants. Popular brands will enjoy high fan recruitment.
The Cons: Low fan recruitment for less well known products and services. Low virality.
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Any Facebook Contest app will engage your existing fan base, depending on the experience you want to give and get from your participants. When it comes to offering a “fun” experience, apps with a real user experience (such as the quiz or the personality test) are much better options than a sweepstakes or instant win that offer hardly any experience at all.
When it comes to recruiting new fans, the simpler the better. The less effort required to enter, the bigger the number of participants. Aim for a sweepstakes or an Instant Win. However, if you are a B2B company, a quiz may make more sense (too simple is not always best in a B to B context).
If you’re looking to tie revenue to your campaign, a coupon is definitely worth looking into.
What is your experience with Facebook contests and apps? Any contest or app type you love or hate? Let us know!
Here is the full infographic:
