Written by Lisa Kalner Williams

July 11, 2016 at 7:26 pm

What’s a Facebook Barometer and Why Should I Use It?

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success?

Let the Facebook Barometer  by Agorapulse help you. In an instant, it can tell you what’s working — and what’s not — on your fan page.

And did I mention it’s free? (It is.)

Simply sign into the Barometer with your Facebook account and choose the page you manage that you’d like to analyze. For this example, we’ll be looking at a fan page dedicated to a well loved MV Agusta motorcycle.

The Barometer will determine how many fans this page has and will compare it to thousands of other pages with a similar fan range. From that comparison, we’ll see how MV Agusta’s last 50 posts fare in terms of reach, engagement, and clickthroughs.

Each metric uses a heat map color scheme — handy if you’re not really into numbers. See the green blocks above? Those areas (engagement, organic reach, and CTR) are ones that are doing exceptionally well. If we had squares in a lighter green, those too would be doing well compared to other pages — just not as well.

And then there are the red squares. A light red one (see “fans reached” in the example) indicates where the page is slipping against the competition. As for the dark red squares — those are the areas (hello “viral reach”) that an admin or two will have to roll up their sleeves and get to work on improving.

Underneath that heat map grid, you’ll see how page has done with organic and viral reach day-by-day over the last 30 days. Here is an example of the organic reach section from a Facebook page of a B2B in Boston.

organic reach example

If you’d like more of a bird’s eye view of your reach, simply select the “Last 30 Days” dropdown menu to see reach over the last 90 or 180 days.

Want to rinse and repeat this for your other Facebook pages? Simply scroll to the bottom of the report and click the “Benchmark Another Page” button.

viral reach

If you’re ready to check the health of your fan page, why not try this free Facebook tool today?

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Lisa Kalner Williams

Lisa Kalner Williams is the Lead Social Media Strategist for Sierra Tierra Marketing and the Content Marketing Director for Agorapulse. You might see her speaking across the country on how to better market using Instagram.

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