How do you run a social media account when your ROI is literally saving lives? Rachel Flenley, Social Media Manager for Anthony Nolan, talks to us about what it’s like to do social for a blood cancer charity during a pandemic.
She talks about what it’s like to often be the only social media expert in a room, resisting the phrase “Let’s go Viral!” and the stress of getting Oscar Award-winning actress Olivia Coleman to work Instagram Live properly.
- An insight into Charity/Non-profit communications
- How to manage expectations as the only social media expert in an organisation
- Top marketing strategies for non-profits in 2022